Marketing track

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Download the complete pdf of the marketing agenda.

Let’s Get Down to Business: Less Talk, More Do!

Kick off hands-on, learning-by-doing at Sitecore Symposium

Lars Birkholm Petersen, Global Director - Sitecore & Chris Nash, SBOS Senior Consultant- Sitecore
Thursday, September 15, 2016
10:45am - 11:30am
Empire Ballroom

You told us what you want and we listened. You want Sitecore to provide the glue that closes the expectation gap between consumers and brands.  At this business and marketing keynote we’ll surprise you with cool, useful assets to kickstart your context marketing practice back in the real world. You’ll learn how to get key Sitecore capabilities up, running and delivering value to your organization. 

The Secret Sauce: 10 Ingredients for Successful Experience Marketing

How to strategize and implement personalization

Lauri Galdine, Digital Marketing Manager - Baxter Credit Union & Tim Ahlenius, Director of Experience Marketing/Sitecore Digital Strategist MVP - American Eagle
Thursday, September 15, 2016
1:00pm - 1:45pm
Celestin A

Personalization is the cornerstone of digital customer engagement. But marketers often face a shared challenge: the implementation of their Sitecore site may not allow for the full utilization of Experience Marketing tools. At this session you will learn the “secret sauce” to overcome this obstacle! This expert duo will show you how to get the most out of Sitecore’s personalization, optimization and Experience Marketing tools, no matter what. Learn the 10 “ingredients” for success, and see them applied in a consumer financial case study. You’ll get a PDF download to keep!

Customer participant: Baxter Credit Union

Email Grows Up and Gains Context

Sitecore Email Experience Manager simplifies campaign management and gives email a context marketing boost

Anthony Hook, Principal Product Strategist - Sitecore & Eric Knutson, Senior Manager, Product Marketing - Sitecore
Thursday, September 15, 2016
1:00pm - 1:45pm
Celestin B,C

Email is every marketer’s biggest activity and biggest time sink. With Sitecore ExM 3.3, we're solving time-consuming import-export challenges and, equally important, putting email solidly into the context marketing mix. Find out how your email campaigns can become far more effective through Sitecore context marketing.

Sitecore in The Cloud: Architecting in AWS vs Azure

Peter Petley, Principal Solution Architect - Rackspace
Thursday, September 15, 2016
1:00pm - 1:45pm
Celestin D

Azure and AWS are the front of many organizations mind right now, want to know how a Azure D3v2 compares to a AWS m4.xlarge? Wondering how to do HA in the Cloud with a supportable SQL Config? This session is for you!

Think Outside the Big Box Store: Innovating with Sitecore Commerce

Enabling new, large-scale commerce business models

Nick Jones, Digital Development Director - Switch
Thursday, September 15, 2016
2:00pm - 2:45pm
Celestin A

Tomorrow’s organisations are owning the customer experience. They are transforming to support customer centric digital practises that capitalise on new direct to consumer channels while maintaining established B2B structures. This talk  will demonstrate how three leading manufactures, Toshiba, Zip Water and Rhino-Rack have successfully integrated legacy systems with traditional process to build a bridge between new sales models and mass retailers as a main distribution outlet. You’ll see how Sitecore Commerce empowers these customers to build a truly connected digital future. 

(Way) Beyond Transactions: Commerce in Context

How to use personalization and automation to create world-class commerce experiences

Nate Barad, Senior Director, Product Marketing - Sitecore & Wayne Smith, Director, Product Management - Sitecore
Thursday, September 15, 2016
2:00pm - 2:45pm
Celestin B,C

It’s time to talk about shopping experiences, not transactions or lead funnels. In this session we’ll go deep into customer experiences that are unique to commerce, and which can be dramatically improved through workflow, automation and context marketing. We’ll talk about automation plans around returns, return issues and much more.

Personalizing CX with Self-Learning Intelligent Search

Mark Floisand, CMO - Coveo;
Dan Cruickshank, President- Fishtank Consulting & Brice Dunwoodie, President & Publisher, CMSWire
Thursday, September 15, 2016
2:00pm - 2:45pm
Celestin D

Great digital customer experiences increase customer loyalty, revenues and profits. It’s a given. So what’s stopping you from providing the personalized, contextual digital experiences customers value? Coveo and its customers and partners will share how to engage website visitors using intelligent insights and predictive analytics, providing the personalized, relevant experiences they crave.

Sitecore Social Connector: First on Your List

Find out how easy it now is to integrate Facebook audiences with Sitecore lists, and more

Michael Andreas Hansen, Co-Founder - Komfo
Thursday, September 15, 2016
3:30pm - 4:15pm
Celestin A

Facebook activity and advertising play a fast-growing role in customer engagement. Sitecore Social Connector makes it easier than ever to integrate Facebook audiences with Sitecore lists, and then connect them into engagement plans. This session will cover list import/export, list management, and the role of Sitecore Email Experience Manager and engagement automation.

Pedal to the Metal: Sitecore Experience Accelerator for the Enterprise

See how customers are using this awesome new solution to create digital experiences, fast

Miro Walker, CEO, Cognifide 
Thursday, September 15, 2016
3:30pm - 4:15pm
Celestin B

You’ve heard the rumors. Now see the proof. Sitecore Experience Accelerator (XA) is easy-to-use technology that drastically shortens the time required to deploy web and mobile experiences, by up to 80%! Sitecore partner and Platinum sponsor Cognifide will walk you through multiple examples of how real customers are using Sitecore XA to fast-track deployment with rapid prototyping, multiple parallel work tracks and more. Fasten your seatbelt, prepare to see real value and let’s go! 

Own the Digital Healthcare Experience

The latest trends shaping patient engagement in today’s digital healthcare world

Clark Mitchell, Manager, Web Systems Architecture - University of Pittsburgh Medical Center; Mike Murphy, Director of Digital Marketing - Veterinary Centers of America Inc., John Schneider, Vice President - Rightpoint & Vadim Dolt, Vice President - Rightpoint
Thursday, September 15, 2016
3:30pm - 4:15pm
Celestin C

Customer expectations are rising in every industry including, and especially, healthcare. This panel discussion will help healthcare marketers and digital professionals understand the evolution of patient expectations, and how leading healthcare organizations are responding in kind. Sitecore Experience Platform is their choice to power new context marketing experiences that engage patients in their own care and wellness. The panel will also discuss patient privacy and data, and other important related topics. 

Customer participants: The University of Pittsburgh Medical Center, Veterinary Centers of America

Riddle me this! What’s the real business impact from Customer Experience?

Get the latest market research, insights, and success stories showcasing how respondents are seeing increases in revenue of 19% and 20% in sales.

Ken Ramoutar, SVP Solutions and Industry Marketing - Avanade
Darren Guarnaccia, EVP Customer Experience - Sitecore   
Thursday, September 15
3:30pm - 4:15pm 
Celestine D

Description: Quantifying investments in marketing and customer experience is riddled with complexity, nuance and skepticism.  Newly released research from Avanade and Sitecore reveals new insights to the value of focusing on customer experience and where organizations are making investments to drive business results. This session will provide quantitative insights and real examples of how companies who have solved the riddle to driving tangible business outcomes no matter where they are, the role they have or the industry they are in! You’ll get a link to download the research report and an infographic––super-useful tools for experience marketers everywhere!

 

From Driver to Dealer: Sitecore Excels at Multi-Customer Communications

An interactive context marketing case study to get your creativity rolling

Bryan Sorensen, Digital & CRM Marketing Director - Navistar & Eric Raarup, Vice President of Digital Experience, CRM and Marketing - RBA
Friday, September 16, 2016
10:45am - 11:30am
Celestin A

For many companies, end-customer interactions often occur through an external network of partners, vendors and others. This can make it hard to streamline the customer experience, and provide consistent information and value. In this interactive session, one of the world’s largest manufacturers of trucks, buses and other large vehicles will show how it uses Sitecore to engage with customers and dealers through multiple digital properties. This session will get your context marketing creativity rolling as it explores big picture questions including lessons learned, key team roles, and how to leverage data to drive decision-making.

Customer participant: Navistar

Romancing the Customer Experience

A love story between user testing and Sitecore xDB personalization

Abby See, Director, Online Marketing - Sunrise Senior Living & Kate Dalbey, Senior Account Director- Delphic
Friday, September 16, 2016
10:45am - 11:30am
Celestin B

What are your customer’s pain points? Where are the barriers to conversion? Do customers readily provide their information? In other words, do customers love your site … or not? Find out all the ways you can determine if they do in this session. Presented in conjunction with a leading provider of senior living communities, the session shows how to marry user testing with Sitecore Experience Database (xDB) personalization tools, to deliver the right content, at the right time, to the right person. You will love the results of context marketing at its finest!

Customer participant: Sunrise Senior Living

A Singular Sensation: Bringing Google Analytics and Sitecore Together

More contextual intelligence in one place

Scott Gillis, Lead Consultant - Paragon & John Ours, VP Technology, Principal - Paragon
Friday, September 16, 2016
10:45am - 11:30am
Celestin C

At many organizations, the Sitecore Experience Platform is taking over as the center of digital operations. No matter how sophisticated your site is, tighter integration between Sitecore and your external analytics package can yield better information and decisions. This session takes an in-depth look at uniting data from Google Analytics(GA) and Sitecore. Cool stuff to be covered includes creating custom SPEAK renderings, and extending the aggregation pipeline to include GA data when calculating metrics. It’s like having your analytic cake and eating it, too. 

An Under-the-Hood Tour of Sitecore Experience Accelerator

Explore the features and functionality of Sitecore’s hottest new software tool

John Field, Product Strategist - Sitecore & Ryan Donovan, SVP of Product Management - Sitecore
Friday, September 16, 2016
10:45am - 11:30am
Celestin D

It’s the best invention since electricity and possibly the wheel. Come to this mega-demo session to see exactly how Sitecore Experience Accelerator allows for rapid prototyping of information architecture, wire framing and content entry. Sitecore XA allows creative designers and UI developers to implement Sitecore designs faster than ever before–up to 80% faster––without writing any code. A Sitecore product manager will show you how Sitecore XA frees you up to do all the really compelling things that always seem to get deferred to Phase 2. (We call that “putting the Phase 2 into Phase 1.”)

Commerce Gets Personal with Context and Automation

Learn how to create intelligent, intuitive and engaging experiences with Sitecore Commerce

Vasiliy Fomichev, Technical Director - Xcentium & Amrit Raj, Managing Partner - Xcentium
Friday, September 16, 2016
11:45am - 12:30pm
Celestin A

Move over, vanilla commerce. Sitecore Commerce provides a single unified platform to take your commerce initiative to the next level, combining content, commerce, context and automation. With Sitecore Commerce, marketers and merchandisers have a great opportunity to craft personalized customer experiences, fuel sales growth and win customers for life. This session will use a retail commerce site to demonstrate the customer journey and how to personalize it with a wide range of tools and techniques.

Crossing Paths: Meet Customers Wherever They Are on Their Journey

Marketing automation and omnichannel communication go hand-in-hand

Caroline Schmid, Vice President, Demand Generation - edynamic & Lauren Bennett, Second Vice President - WP Carey
Friday, September 16, 2016
11:45am - 12:30pm
Celestin B

Omnichannel marketing is not new––but executing it can be tricky, at best. Realizing the benefits of omnichannel requires using the right platforms, integrating them effectively, and managing campaigns across multiple platforms.Listen as a premier real estate investment trust (REIT) and investment company illustrates the combined power of marketing automation and context marketing. You’ll learn how to personalize experiences across multiple channels, to connect with customers wherever they are on their journeys.

Customer participant: WP Carey

Dynamic Beauty: Customized Solutions with Sitecore Print Experience Manager

You can do it! Create polished print documents using complex Sitecore data

Dave Michela, VP Strategy and Services, Horizontal Integration
Andy Cohen, Technology Director and Sitecore MVP - Horizontal Integration; Dan Sinclair, Senior Developer - Horizontal Integration; Varun Shringarpure, Web Developer - Horizontal Integration & JD Little, Print Specialist - Sitecore
Friday, September 16, 2016
11:45am - 12:30pm
Celestin C 

Print is alive and beautiful with Sitecore Print Experience Manager, a powerful set of tools to create customized output of print-ready documents. Using Sitecore data, InDesign document templates, Sitecore configuration items and InDesign Server, you can create PDFs on the fly. (And super-fly, we might add.) Learn how to get started and what to watch for when planning your own implementation. We’ll cover topics like PXM configuration, workflows and automation, and throw in some code samples, too. 

A Marketer’s Non-fluffy Guide to Sitecore Cloud Deployments

Discover all the options for Sitecore Experience Platform, Experience Database and Commerce

Patrick Schweitzer, Director, Product Marketing - Sitecore & Ryan Donovan, SVP Product Management - Sitecore
Friday, September 16, 2016
11:45am - 12:30pm
Celestin D

There are a plethora of ways to deploy key Sitecore transactional servers: on-premises, cloud, Microsoft Azure Marketplace, Rackspace Managed Cloud, Avanade Global Services. This session, led by a Sitecore product marketing director, is geared toward marketers’ needs in understanding deployment options, what’s in the Sitecore Cloud, and what’s right for your organization. 

Accelerate your Mobile Apps with Xamarin and Sitecore

Morten Ljunberg, Sales Engineer - Sitecore & Jannik Devantier, Senior Manager, Product Marketing - Sitecore
Friday, September 16, 2016
1:30pm - 2:15pm
Celestin A

You have decided you need a mobile app, now where to begin?  Sitecore and Xamarin come together to provide you a write once, deploy everywhere environment for your mobile experiences. Learn the key factors and strategies for designing your mobile application, and make sure it will delight your marketing team and customers alike.

The Path to Riches: Analyzing Campaigns from Click to Revenue

How to use Sitecore Path Analyzer to measure the ROI of every marketing campaign

Eric Jan C. van Putten, Marketing Operation Center Manager - Sitecore
Friday, September 16, 2016
1:30pm - 2:15pm
Celestin B

As a marketer, you already know that your work makes a major contribution to sales and revenues. Now you can prove it. This inspirational session, led by Sitecore’s marketing operations manager, uses Sitecore Path Analyzer to track click-to-revenue results of campaigns built with a full complement of Sitecore features and capabilities. We’ll track the results of every click on the campaign and follow the path of the current and future customers to revenue. Whether you’re new to Sitecore or an experienced user, this session will show you that Sitecore doesn’t just “eat our own dog food,” we share it with our customers.

Go Big or Go Home: CamelBak Integrates Sitecore into its Ecommerce Ecosystem

Lessons learned from the hydration powerhouse

Dustin Clark, Senior Digital Marketing Manager - Camelbak & Michael Greenberg, Head of Sales and Marketing - Hedgehog
Friday, September 16, 2016
1:30pm - 2:15pm
Celestin C

CamelBak, a leader in water bottles and other hydration solutions, is also a leader in commerce innovation. Working with Sitecore partner Hedgehog Development, CamelBak strategized a big move for its new commerce infrastructure. Recreating its existing Sitecore solution, CamelBak removed a third party ecommerce platform and replaced it with an internal solution––all the while sustaining business success. Learn how CamelBak used Sitecore to boost ecommerce revenues while tackling obstacles such as ERP systems, customer care, and product lifecycle management. You’ll be inspired to go big with your commerce environment when you go home!

Mind Blown: Next-Generation Retail for Stadiums

See the impact of Sitecore Commerce, integrated into real-world stadium environments

Nandini Tsarenko, Product Manager - Cricket Australia & Stephen Foxworthy, Strategy Director - Accenture Interactive 
Friday, September 16, 2016
1:30pm - 2:15pm
Celestin D

You’re going to feel the crowd roar at this session.A pilot site has been created using Sitecore Commerce 8.3 for a sporting client, which include some of the hottest teams in Australia and New Zealand. The presentation will demo a proof-of-concept of the most innovative features of Sitecore Commerce, showcasing omnichannel shopper experiences within real-world stadium environments. See how Sitecore Commerce can integrate with digital projections, kiosk, point-of-sale, in-seat ordering and more, to create fan-tastic experiences and new revenue streams.

Proof Point: How CX Improvements Drive Business Value

Measuring the ROI of experience optimization

Rochelle Marshall, Senior Director of Marketing - GCI Commercial Business; JJ Cramer, CX Measurement Specialist & Business Consultant- Forsee; Kristine Stebbins, Founder / CEO - SMS & Dennis Haugan, Founder - Beyond Vigilant
Friday, September 16, 2016
2:30pm - 3:15pm
Celestin A

It’s not just you. It’s everyone in the digital marketing industry. You’re wondering why, since it’s been proven that improvements in customer experience (CX) drive significant business value, it’s so darn hard to actually measure return on investment (ROI). At this panel discussion, industry experts will share specific, real-world examples of how they’ve used an industry leading Voice of the Customer (VOC) solution to drive CX improvements and thus business ROI. With sample dashboards, you’ll learn how to establish a baseline CX index and track it as you continuously improve your Sitecore experiences.

Customer participant: GCI Communication
Guest participant: Foresee

What’s the Deal with Profiles, Personas and Patterns?

Understanding the three Ps of Sitecore contextual intelligence

Mike Shaw, Marketing Strategist - Hedgedog & Olga Kogan, Solutions Developer - Hedgehog Development
Friday, September 16, 2016
2:30pm - 3:15pm
Celestin B

Understanding visitors is basic––you’ve got to have this knowledge for any successful marketing strategy. But there can be a lot of confusion around Sitecore Profiles (Personas) and Patterns. Our experts break it down for you, bringing clarity to the relationship between user controlled patterns and actual visitor profiles. They’ll also show you their strategy for using contextual intelligence to refine patterns over time. At this session you’ll learn how to lay the foundation for a mature customer profiling standard. That’s an awesome deal!

Don’t Stop Believin’ in the Customer Journey

How to craft epic context marketing experiences that map to the customer journey

Patti Draper Doychak - Director of Digital Marketing - OMNOVA & Radoj Glisik, Solutions Architect - Celerity
Friday, September 16, 2016
2:30pm - 3:15pm
Celestin C

Here it is: a step-by-step case study of how to generate mega leads, and business, using Sitecore context marketing. Presenting its work for a global specialty chemical and engineered surfaces provider, you’ll see how global content management capabilities, and the ability to market contextually at key touch points throughout the customer journey, translate into a lead generation machine. 
The solution showcases content profiling, predictive personalization, informative journey mapping, behavior tracking and targeting, and lead qualification technology. Wow.

Customer participant: OMNOVA Solutions

Celebrate Your Inner Geek with Sitecore xDB

New ways to gain insanely cool audience insights

Courtney Brownwell, Communications & New Media/Web Officer - Rotman School of Management & Amanda Shiga, VP Digital - Nonlinear Creations
Friday, September 16, 2016
2:30pm - 3:15pm
Celestin D

Straight outta the data science lab: How can Sitecore Experience Database (xDB) give us deeper insight into audience behavior, segmentation and engagement? You can find out in this session! It features a guest appearance by a university marketing pro who drew upon data mining methods, academic theory and an exploratory spirit, collecting xDB data to uncover insights that could could be re-injected into the school’s context marketing strategy and journey mapping. You’ll learn how to driving more return from your organization’s Sitecore investment, and tie data-driven insights back to overall digital marketing strategy.

Customer participant: Rotman School of Management - University of Toronto

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