Marketing track

Download the complete pdf of the Marketing agenda.

Time to Value - Driving ROI with the Sitecore Experience Platform

Come discover… A methodology to put your project in the fast-lane to a solid return sure to exceed expectations.

Description

The world of context marketing can at first seem complex, resource hungry, and laborious. Time to Value is a business-focused methodology that fast-tracks companies into the world of personalization and optimization; strategy and outcomes are typically delivered inside 30 days. This session will provide knowledge of integrated experiences and cover best practices around engagement analytics, personalization, and AB testing.

Speaker(s)

Greg Baxter, SVP Strategy - eDynamic

WHY ARE YOU NOT USING SITECORE ANALYTICS?

Come discover… The power of Sitecore Analytics

Description

The Sitecore Analytics is extremely powerful, but oftentimes marketers simply aren’t aware of the power of the system and what is available to them. Through anecdotes and real world scenarios, Kristine Stebbins, CEO of Beyond Vigilant will clear up misconceptions about Analytics and give a rich perspective on the tool’s potential.

Speaker(s)

Kristine Stebbins, CEO - Beyond Vigilant

Revamped Commerce Platform Accelerates Marketing

Come discover… How a multi-brand company was able to create a better customer experience, while improving efficiencies

Description

Neenah, a premium paper and packaging manufacturer, consolidated its various brands and e-commerce sites onto Sitecore Commerce. In this session, they’ll share how the move enabled them to create a better customer experience while improving efficiencies of their internal processes, helping their marketing department rapidly launch new sites, run tailored promotions, and control everything from one simple platform.

Speaker(s)

Jamie Saunders, Senior Marketing Communications Manager - Neenah Paper and Neenah Packaging & Andrew Crowder, Director - RDA

Tweet Your Heart Out: Sitecore, Social Media and Contextual Marketing

Come discover… How the social media activities you’re already engaged in can be measured and leveraged

Description

It’s all about engagement: fusing the power of Sitecore with social media and native content is a winning combination that improves and customizes the customer experience. There are a myriad of powerful tools within Sitecore that can help marketers improve both the customer experience and the ROI of their marketing activities, but a solid percentage of marketers aren’t using them. This session will show you how to combine the efficiency of Sitecore Content Management with the insight of Sitecore's contextual marketing capabilities to craft a unique and powerful customer experience leveraging the reach of social media.

Speaker(s)

Jacqueline Baxter, Marketing Specialist & Elena Mosoff, Senior Solutions Developer - Hedgehog

The Path to Riches: Analyzing Campaigns from Click to Revenue

Come discover… How to use Sitecore Path Analyzer to measure the ROI of every marketing campaign

Description

As a marketer, you already know that your work makes a major contribution to sales and revenues. Now you can prove it. This session, led by Sitecore’s marketing operations manager, uses Sitecore Path Analyzer to track click-to-revenue results of campaigns built with a full complement of Sitecore features and capabilities. We’ll track the results of every click on the campaign and follow the path of the current and future customers to revenue. Whether you’re new to Sitecore or an experienced user, this session will show you that Sitecore doesn’t just “drink our own champagne.” We share it with our customers.

Speaker(s)

Eric Jan C. van Putten, Senior Manager Marketing Operations - Sitecore

Sitecore Advocacy: How to Market Sitecore to Your Internal Team

Come discover… How to get your co-workers excited about Sitecore

Description

The Sitecore Experience Platform offers a tremendous advantage in digital marketing capabilities—but explaining this to your company’s management and marketing team members can sometimes be difficult. Join this session to learn simple ways of explaining how personas, patterns, and campaigns can improve your company’s digital presence and easily segment your audiences.

Speaker(s)

Jhasmal Hardyway, Senior Marketing Communications Specialist - Textron Aviation

Adding AdWords to the Experience

Come discover… How to influence and automate Google AdWords buys and bidding

Description

Successful Google AdWord bid strategies are a critical component in converting Google searches to site visits and new customers. While Sitecore has a wealth of information about your site’s content and visitor behavior, it doesn’t have interaction with your Google AdWords buys—until now. During this session, Scott Gillis, Lead Consultant and John Ours, VP of Strategy at Paragon Consulting, will walk you through the possibilities of using Sitecore visitor Engagement Values to influence and automate Google AdWords buys and bidding. As you gain a better understanding of what makes for an engaged customer, you will better leverage the money you spend to create higher conversion rates and drive more sales.

Speaker(s)

Scott Gillis, Lead Consultant & John Ours, VP of Strategy - Paragon

Globalize Your Message with Localization

Come discover… How to carry sentiment from language to language

Description

Expanding your marketing to other languages is a thrilling and slightly daunting achievement. You want to ensure you’re communicating consistent brand messaging that breaks regional and cultural boundaries. Join Meena Verma, Global Digital Marketing Manager at Alpha Assembly Solutions, to hear how Sitecore tools can ease the transition, utilizing localization to deliver personalized content, better customer engagement, and relevant site traffic across platforms, markets, and regions.

Speaker(s)

Meena Verma, Global Digital Marketing Manager - Alpha Assembly Solutions

The Personalization Boondoggle

Come discover… How to avoid the challenges of long interaction cycles, multi-device profiling, creepiness, and collisions

Description

The challenges for personalizing multichannel, multi-device experiences over longer cycles are significant, so most organizations limit their activities to a smaller range. But the promise of longer term personalization resulting in better outcomes and engagement shouldn’t be ignored. Join John Berndt, CEO of The Berndt Group to understand how to avoid problems that come from designing and implementing a highly personalized environment.

Speaker(s)

John Berndt, CEO - The Berndt Group

No More Mythical Phase 2: Experience Marketing Becoming Reality

Come discover… How to plan for experience marketing throughout the development process

Description

This session will highlight a real-world example of how planning efforts for Experience Marketing throughout the original development process came to fruition, allowing Samaritan Health Services to have accessible data that could be acted upon for the implementation of personalization, AB Testing, and refinement of the profiling efforts in Sitecore from initial launch of their site. Walk through the process from start to finish, as Americaneagle.com highlights the planning and execution as well as the road bumps that were overcome along the way. Get a glimpse into the analysis of data collected & how it was not only applied but also refined for future analysis to ensure that data driven decisions were improving the efforts of experience marketing.

Speaker(s)

Evonne Walls, Marketing and PR Director - Samartian Health Services; Tim Ahlenius, Director of Digital Strategy - Americaneagle.com

Empowered Analytics: Take the Guess Work Out of Personas

Come discover… Smarter personas via machine learning

Description

When it comes to personalization and profiling, the issue we hear most is how hard it is to get started. Using Azure Machine Learning to analyze and process data can move you past historical data into truly predictive analytics. We’ll work through this complex subject from a marketing perspective, focusing on how customers can move toward generated personas driven by known attributes and site-wide behaviors.

Speaker(s)

Abe Taylor, Technical Director - ICF Olson

3 Reasons SXA is Totally Worth It!

Come discover… How to take on a new and innovative approach to web marketing with SXA

Description

Can Sitecore Experience Accelerator (SXA) really deliver on the promise of reduced time-to-market? Find out why the answer is a resounding yes and hear real-world evidence from Parametric and Slalom. If you’re experiencing a large gap in timeline and development costs between your ideal Sitecore implementation and what you can realistically accomplish, SXA can bridge that gap.

Speaker(s)

Stephen Munoz, Digital Marketing Leader - Parametric & Rufino Virata, Solution Principal - Slalom

What a Customer-First Strategy Means Today: How to Finally Walk the Talk

Come discover… How to lead a customer-first strategy and get more impact within your organization

Description

Are you frustrated to be spending thousands or millions on gathering customer information but still don’t know them deeply? Are your products and services not selling as well as you had hoped? If so, then join Denyse Drummond-Dunn and discover how to exponentially grow your business through deeper customer understanding.

Speaker(s)

Denyse Drummond-Dunn, President & Chief Catalyst - C3Centricity

Personalization is the new bacon: Steps to Cooking Up the Right Personalization Strategy

Come discover… How to get started with personalization

Description

Despite being one of the most promising capabilities in a B2B marketer’s tool bag, personalization has had a relatively slow adoption rate compared to other capabilities. But, why? Join Quisitive pros, as they walk through the eight key steps to consider as you start to cook up your personalization strategy, ensuring the strategy you set reaps benefit from the investment you’ve made.

Speaker(s)

Zack Wenthe, Senior Strategist and Jason Grochowski, Principal Client Strategy- Quisitive

Sitecore Commerce with The Mayo Clinic

Come discover… How the Mayo Clinic is using Sitecore Commerce to further their goal of care and healing.

Description

Mayo Clinic is a nonprofit organization committed to clinical practice, education and research, providing expert, whole-person care to everyone who needs healing. Hear how Mayo Marketplace and Mayo Healthcare websites are contributing to the goal of providing the best in care and healing.

Speaker(s)

Ravi Nadimpally, Solution Architect - Mayo Clinic & Vasiliy Fomichev, Technology Director- XCentium

Increasing Conversions and Revenue in eCommerce with Machine Learning

Come discover… How to re-create the personalized store experience online

Description

Every customer expects the personalization of Amazon, and the superior customer service of your brick and mortar store. Ecommerce vendors need to understand every website visitors’ exact needs to create a personalized online experience that meets their expectations with relevant content and product recommendations. But how do you create this experience without developing a complex machine learning algorithm and developing your own team of data scientists?

Find out how a mass retailer created a personalized online experience with a robust content ecosystem that has become a powerful revenue driver, and a crucial part of their market expansion to a new group of consumers. Discover how applying machine learning to site search allowed the company to create a relevant and contextual experience for each visitor - increasing key metrics for their website and business.

Speaker(s)

Mark Floisand, CMO - Coveo; Tom Dudfield, Director of Development - Redweb

One platform to rule them all: how QNET takes on the world with Sitecore Commerce

Come discover… how to manage pricing and product availability per country or region, handle shipping and pickup options for all these locations, all while keeping your site's content manageable

Description

Get to see hands on how we made hundreds of product and inventory catalogs work together to enable country and customer specific pricing and product availability. We'll bring together content and commerce like never before by giving you a live demo showing what drives a platform that serves the world, while keeping it manageable for your marketing team.

Speaker(s)

Timothy Steleman, SVP Technology – Delaware Consulting North America & Trevor Kuna, CEO - QNET

Making Sitecore the World's first VR-Enabled Enterprise WCM

Come discover… The future of context marketing with virtual and augmented reality

Description

Our web world was modeled after the print world, designed bound to two-dimensional desktop displays. New consumer devices are about to disrupt the web—how will the Context Marketing space react to the advent of virtual reality (VR) and augmented reality (AR) devices? In this session, TechGuilds co-founders, Nabil Orfali & Dennis Augustine, gaze into the future of the coming VR/AR age. The session will include a sneak peek at Project Peek, which adds VR/AR capabilities to the world’s leading WCMS and Context Marketing solutions.

Speaker(s)

Dennis Augustine, Sr. Solution Architect, Co-founder, Sitecore MVP & Nabil Orfali, Delivery Director, Co-founder, Sitecore MVP - TechGuilds Consulting

Integrate Your CRM & MAP with Sitecore for Richer Customer Views

Come discover… How to create cohesion in disjointed data silos

Description

Marketers and technologists constantly hear the phrase “360° view of the customer” but what does it really mean and how is it applied in real-world scenarios? Although organizations strive for the singular view of customers, it's more aspirational than actual — and few successfully put into practice what they preach. This session will focus on how to use Sitecore as a marketing hub that seamlessly integrates your CRM and marketing automation platform (MAP) to get richer views of your customer.

Speaker(s)

Chris Spears & Andy Uzick - ARKE Systems

Stop Assuming: Using SXA and Sitecore Optimization Features for Pre-and-Post Launch Testing to Prove You Know Your Users

Come discover… How to make sure you’re delivering the right experience for the right audience from day one

Description

When it comes to websites, we’re all guilty of making assumptions about our users and rarely validate assumptions through testing. According to Forrester, 73% of businesses cite customer experience as a strategic priority, yet only 1% deliver an excellent CX. Testing can help increase that number. This session will demonstrate how to execute pre- and post-launch testing within the Sitecore platform to deliver an optimal and effective UX.

Speaker(s)

Jill Grozalsky, Marketing Strategist - We are Genuine
Rick Cabral, Director of .NET Development

Increasing conversions with persuasive personalization using Sitecore

Come discover… How Sitecore tools can be used to determine customer motivation

Description

Motivational patterns established by Robert Cialdini Influence – the psychology of persuasion and deleting Cialdini, R (1984, 2007) are powerful tools to drive higher conversion. However, not all techniques work on everyone. Targeting the right motivation techniques to individuals based on psychographic profiling is much more effective in driving outcomes. This presentation will offer insights to the principles of motivation, methods of deriving psychographic profiles from user browsing behavior using Sitecore and targeting motivation techniques from psychographic profiles by leveraging Sitecore personalization.

Speaker(s)

Pranshu Jain, General Manager - Mindtree

Redefining Digital Marketing Strategies in a B2B Landscape

Come discover ... how to spark your B2B strategies for success

Description

In this session, we attempt to take you through a journey of Digital Transformation at AMETEK, Inc. along with their Development partner, Mindtree Ltd. Being an American global manufacturer of electronic instruments and electromechanical devices, AMETEK brings to the table a different perspective to Marketing Strategies in a B2B landscape. To succeed, AMETEK must rethink, redefine and align their marketing and technical strategies in innovative ways that would help them stand out from the crowd while using the Experience Platform within Sitecore.

Speaker(s)

Barbara Klemmer, Chief Architect - AMETEK and Badal Kotecha, Manager of Web Applications - Mindtree

Unleash your contextual marketing potential

Come discover ... how to integrate marketing data for a full view of your customer

Description

This session focuses on a real-world example of integrating multiple systems into Sitecore to allow the marketing department to unleash Sitecore's Customer Experience Manager for a full view of the customer. Join us and our customer, Superior Propane, as we share our story on deploying a Sitecore website that is powered by data from external sources such as the company’s ERP system and Salesforce.com. We will share insights on how to align business objectives with the technical capabilities of Sitecore and other systems to show how your marketing department can create targeted content based on a full view of the customer.

Speaker(s)

Sam Mazzotta, VP Marketing and Maurizio Laudisa, VP Information Services - Superior Propane; Hazem Abughazaleh, Director of Client Relations - OSF Global Services

Sitecore Success in Hospitality: Two Roads Hospitality Digital Guest Experience Case Study

Come discover ... how to maintain a parent brand and individualized experiences among sub-brands while providing best-in-class experiences across channels

Description

Two Roads Hospitality operates many luxury hotel brands: Destination Hotels, Thompson Hotels, Joie de Vivre, and others. Managing all of these brands while maintaining focus on individual properties AND migrating everyone to Sitecore would challenge any organization. Come learn how Two Roads develops and implements its digital roadmap using Hedgehog's Capability Maturity Model while maintaining separate brand identities, marketing in multiple channels, enabling local property campaigns, integrating customer data, leveraging xDB and personalization, and converting at industry-leading rates.

Speaker(s)

Paolo Torchio - Two Roads Hospitality and Mike Shaw - Hedgehog

Turning Defining Moments into Extraordinary Opportunity with New York Times Bestselling Author, Chip Heath

Come discover …How you can craft and momentize moments that capture hearts and minds across customer journeys

Description

What if you could architect customer experiences that delight your customers and make you a revered and thriving brand? New York Times Bestselling Author, Chip Heath and Avanade will delve into the science and emotion, as well as the how and why certain moments leave a mark forever. They will give you a map on how you can craft and monetize moments that capture hearts and minds across customer journeys. Heck, you might even get a surprise of your own just for attending.

Speaker(s)

Jason Hunt, Executive, Avanade; Chip Heath, Author

A Global Perspective – WPP Breakout Conversation

Come discover ... How global trends are impacting brands and consumers locally and globally

Description

Retail is changing faster than everyone truly thinks. Is retail becoming more local or global and why? Join WPP Digital Agency, Mirum Global CEO Dan Khabie and Sitecore SVP of Global eCommerce Wanda Cadigan as they discuss global ecommerce trends that are impacting brands and consumers. Mirum builds brand platforms that drive engagement and conversions and Sitecore powers those platforms, learn what modern marketers need to do in order to thrive in this ever changing global retail market.

Speaker(s)

Dan Khabie, Global CEO - Mirum and Wanda Cadigan, SVP of Global eCommerce - Sitecore

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