Join guest speaker, Forrester Vice President and Principal Analyst Ted Schadler, and Sitecore CMO Scott Anderson on Wednesday, March 2, 2016, as they discuss how mobile has reprogrammed customers’ brains to expect instant satisfaction with a tap or swipe on their mobile devices.
Mobile moments define your new business opportunity, but only if you deliver experiences in your customers’ immediate context. You’ll learn:
Vice President and Principal Analyst Serving Application Development & Delivery Professionals, Forrester
With 27 years of experience in the technology industry, Ted Schadler focuses on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms. Ted is also coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014).
Scott is responsible for all aspects of the company’s global marketing organization, including strategy, branding, product marketing, corporate communications, and field-marketing. He has developed and led growth and digital innovation strategies for more than 20 years, primarily in the enterprise tech industry. Prior to Sitecore, Scott served as Global SVP of Marketing at Bazaarvoice, helping some of the most noted brands and retailers to bring authentic customer conversations to the heart of their businesses.