Sitecore Blog: Andrea Fishman

Archive: February 2012

Maximizing Customer Value with Behavioral Marketing

By Andrea Fishman, February 07, 2012 | Permalink | Rating:  | Comments (2)

The heart of behavioral targeting, or behavioral marketing, starts with measurement. That measurement can take place online, where businesses can obtain robust segmentations and behavioral data, or can take place using surveys, DMA lists, media segmentation, or by simply breaking down the composition of the body of individuals with access to your message. By understanding who may see your message, you can better predict those that will effectively digest it.

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Tags: Personalization, User Experience

Topics: Persona and Personalization