Sitecore Business Blogs

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Straight Talk about Integration

By Darren Guarnaccia, June 10, 2015

Integration is one of those software topics that just doesn’t get people too worked up anymore. They agree on the basic definition – different systems talking to each other – and agree it’s a good thing. That’s usually the end of the conversation. 

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Thoughts from Monaco, Ernst & Young Entrepreneur of the World 2015

By Lars Nielsen, June 05, 2015

As some of you know, Sitecore became winner of the Danish EOY Entrepreneur of the Year, and consequently we are representing Denmark in Monaco at the beautiful Heritage hotel at the global event. Ten thousand nominees, 54 finalists.

Monaco

Due to a cancelled meeting, I got a few minutes to assemble my thoughts during past few days’ hectic but fun d...

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Time to Transformation

By Mark Wheeler, May 19, 2015

I recently shared an article by Tom Kaneshige, where he commented on the challenges marketers face when using marketing suites, highlighted by research from Forrester.  Forrester finds that less than half of enterprise marketing software suite customers are ‘totally satisfied’ when the lofty promises of seamlessness and total integration of best-of-breed components doesn’t always materialize. This may signal a change in the way marketers look to invest, and it’s a subject that I believe will become the defining conversation in the Marketing Technology space in the coming 18 months.

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Congratulations to the 2014 Experience Award Winners in North America

By Scott Anderson, May 12, 2015

Today we announced the winners of our 2014 Sitecore Experience Awards in North America — an exceptional group of customers and partners who have used the Sitecore Experience Platform to deliver amazing customer experiences and measurable business results. 

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See you at SXSW!

By James Smith, March 12, 2015

It’s almost that time — the 21st annual SXSW Interactive Festival will take over Austin, and we’re excited to be part of the action. 

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4 Things Marketers Can Learn from the Super Bowl

By Nate Barad, January 30, 2015

As consumers switch between devices and divide their attention between screens, tasks, and types of media, it’s harder than ever for marketers to reach their audience in one captive place — like a $4 million Super Bowl TV spot. Today’s brands must reach their audiences on different platforms and create a holistic experience that t...

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How to Personalize the Retail Experience in 2015

By Ryan Donovan, January 26, 2015

From the conversations at NRF 2015, it’s clear that retailers are thinking about how to differentiate as digital experiences proliferate. Many have realized the need to create seamless, consistent shopping experiences that are personalized at the individual level. This capability is no longer limited to tech giants with deep pockets. All bran...

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Sitecore 8 – The Next Step in Building Customers for Life

By Mark Floisand, December 17, 2014

This week we're releasing Sitecore 8, an update to the Sitecore Experience Platform that makes it simple to turn every customer interaction into an extraordinary experience. We’ve built Sitecore 8 to be more customizable, comprehensive and automated, removing complexity that might otherwise hold marketers back. 2015 will be the year of custom...

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