Sitecore Business Blogs

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How Lifescript Lifted Ad Revenue by 20% with Personalization

By Mark Floisand, July 23, 2015

Nearly three in four Americans with access to the Internet look for health information online. Sitecore customer Lifescript, one of North America’s top five public health destinations, provides women with health information, fitness tips, recipes and other content to improve their health and accomplish their goals. 

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Meet the Multiple Personalities of a CMO

By Scott Anderson, July 09, 2015

The role of the modern CMO is a topic of much debate centered on a key question: how do you best fuel your company’s growth against a consumer backdrop that changes daily? Unprecedented customer autonomy and voice, combined with a constant barrage of new technologies and channels, require today’s CMO to have broad and deep expertise acr...

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Integration without Compromise: More than Technology

By Darren Guarnaccia, June 26, 2015

I recently blogged about Sitecore’s approach to integration, and how that makes the Sitecore® Experience Platform™ different than competitors’ offerings. As it turns out, our approach to integration also informs Sitecore’s business model, in terms of how we work with partners, and the benefits we deliver to our customers...

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Thoughts from Monaco, Ernst & Young Entrepreneur of the World 2015

By Lars Nielsen, June 05, 2015

As some of you know, Sitecore became winner of the Danish EOY Entrepreneur of the Year, and consequently we are representing Denmark in Monaco at the beautiful Heritage hotel at the global event. Ten thousand nominees, 54 finalists.

Monaco

Due to a cancelled meeting, I got a few minutes to assemble my thoughts during past few days’ hectic but fun d...

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Time to Transformation

By Mark Wheeler, May 19, 2015

I recently shared an article by Tom Kaneshige, where he commented on the challenges marketers face when using marketing suites, highlighted by research from Forrester.  Forrester finds that less than half of enterprise marketing software suite customers are ‘totally satisfied’ when the lofty promises of seamlessness and total integration of best-of-breed components doesn’t always materialize. This may signal a change in the way marketers look to invest, and it’s a subject that I believe will become the defining conversation in the Marketing Technology space in the coming 18 months.

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See you at SXSW!

By James Smith, March 12, 2015

It’s almost that time — the 21st annual SXSW Interactive Festival will take over Austin, and we’re excited to be part of the action. 

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