Sitecore Business Blogs

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Congratulations to the 2014 Experience Award Winners in North America

By Scott Anderson, May 12, 2015

Today we announced the winners of our 2014 Sitecore Experience Awards in North America — an exceptional group of customers and partners who have used the Sitecore Experience Platform to deliver amazing customer experiences and measurable business results. 

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Quick Wins to Get Started with Digital Marketing

By Darren Guarnaccia, May 11, 2015

This week I was at the Gartner Digital Marketing Conference in San Diego. It’s an incredibly inspiring event, especially with a Sitecore customer, Curtis Kopf of Alaska Airlines, up on the stage talking about how the airline delivers a distinctively stellar customer experience. I know exactly how great the experience is; I’m an Alaska c...

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See you at SXSW! | James Smith | Sitecore Blog

By James Smith, March 12, 2015

It’s almost that time — the 21st annual SXSW Interactive Festival will take over Austin, and we’re excited to be part of the action. 

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Cloud computing: the chicken stock of a good digital customer experience | Robert Holliday | Sitecore Blog

By Robert Holliday, February 26, 2015

Digital transformation is the flavour of the moment. 

For some, it’s another taste of the early days of the web and digitisation efforts. For others, it’s a new strategic recipe for addressing the morphing expectations of a digitally connected customer. But whatever your preferred digital flavour (and there are many) a transforma...

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4 Things Marketers Can Learn from the Super Bowl | CaffeiNated | Sitecore Blog

By Nate Barad, January 30, 2015

As consumers switch between devices and divide their attention between screens, tasks, and types of media, it’s harder than ever for marketers to reach their audience in one captive place — like a $4 million Super Bowl TV spot. Today’s brands must reach their audiences on different platforms and create a holistic experience that t...

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How to Personalize the Retail Experience in 2015 | Ryan Donovan | Sitecore Blog

By Ryan Donovan, January 26, 2015

From the conversations at NRF 2015, it’s clear that retailers are thinking about how to differentiate as digital experiences proliferate. Many have realized the need to create seamless, consistent shopping experiences that are personalized at the individual level. This capability is no longer limited to tech giants with deep pockets. All bran...

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Sitecore 8 – The Next Step in Building Customers for Life | Mark Floisand | Sitecore Blog

By Mark Floisand, December 17, 2014

This week we're releasing Sitecore 8, an update to the Sitecore Experience Platform that makes it simple to turn every customer interaction into an extraordinary experience. We’ve built Sitecore 8 to be more customizable, comprehensive and automated, removing complexity that might otherwise hold marketers back. 2015 will be the year of custom...

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