Sitecore Business Blogs

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Humility and Humanity: The End Game in Data-Crazed Marketing

By Darren Guarnaccia, March 20, 2015

Maybe it’s the staggering number of tools in the martech landscape. Or simply a case of “too much cowbell” at SXSW. But I think my brain has reached a saturation point in hearing that data – gobs of it – is the currency of the modern marketer.

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See you at SXSW!

By James Smith, March 12, 2015

It’s almost that time — the 21st annual SXSW Interactive Festival will take over Austin, and we’re excited to be part of the action. 

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Cloud computing: the chicken stock of a good digital customer experience

By Robert Holliday, February 26, 2015

Digital transformation is the flavour of the moment. 

For some, it’s another taste of the early days of the web and digitisation efforts. For others, it’s a new strategic recipe for addressing the morphing expectations of a digitally connected customer. But whatever your preferred digital flavour (and there are many) a transforma...

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Digital experience – Are brands meeting consumer expectations?

By Laurence Debruyne , February 20, 2015

Marketers today understand that fostering stronger customer relationships and delivering superior customer experience isn’t just good for your brand’s reputation; it’s good for your organisation’s bottom line.

Technology is driving massive change in consumer behaviour, prompting us to rethink the way we reach, engage and re...

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4 Things Marketers Can Learn from the Super Bowl

By Nate Barad, January 31, 2015

As consumers switch between devices and divide their attention between screens, tasks, and types of media, it’s harder than ever for marketers to reach their audience in one captive place — like a $4 million Super Bowl TV spot. Today’s brands must reach their audiences on different platforms and create a holistic experience that t...

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How to Personalize the Retail Experience in 2015

By Ryan Donovan, January 26, 2015

From the conversations at NRF 2015, it’s clear that retailers are thinking about how to differentiate as digital experiences proliferate. Many have realized the need to create seamless, consistent shopping experiences that are personalized at the individual level. This capability is no longer limited to tech giants with deep pockets. All bran...

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By , December 25, 2014

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Sitecore 8 – The Next Step in Building Customers for Life

By Mark Floisand, December 17, 2014

This week we're releasing Sitecore 8, an update to the Sitecore Experience Platform that makes it simple to turn every customer interaction into an extraordinary experience. We’ve built Sitecore 8 to be more customizable, comprehensive and automated, removing complexity that might otherwise hold marketers back. 2015 will be the year of custom...

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By , December 17, 2014

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Impressions from the 2014 Sitecore Symposium in Las Vegas

By Lars Nielsen, September 12, 2014

We kicked off Symposium North America with an amazing keynote performance by my old friend and co-founder/CEO of Sitecore, Michael Seifert. (Strongly flanked by another friend Darren Guarnaccia and Mark Floisand.)

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