Sitecore Business Blogs

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Technology and the art of being human

By Scott Anderson, February 03, 2016

I had the pleasure of cohosting a webinar recently with visionary analyst and futurist, Brian Solis. The webinar, “New Year, New Focus: How customer context improves customer experience,” is available on demand and focuses on what to do to stay relevant as marketing continues to evolve. As Brian is particularly versed in helping the bus...

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Why contextual intelligence requires a platform

By Mark Floisand, January 27, 2016

My family loves to ski and snowboard, but the last four years of drought in California have taken all the fun out of it. So much so that last season I had planned not to buy ski passes for my family at all. Until, that is, the ski pass operator that I normally buy from decided to change tack.

Recognizing that the ski conditions were not going to b...

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More than a smart refrigerator: Outcomes come to IoT

By Darren Guarnaccia, January 25, 2016

New IoT devices in the kitchen and beyond offer more than just convenience. They’re capable of helping you achieve the outcomes you desire.

It’s kind of astonishing when you think about it, but the refrigerator has been on the Internet since 2000. Recently, at the Consumer Electronics Show 2016, it became clear that a new, even better b...

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Marketing silos and specialisms: The enemies of digital transformations

By Mark Wheeler, December 03, 2015

In many marketing presentations the phrase, “Put customers at the heart of everything you do,” comes up a lot. Yet, I would argue that with the proliferation of marketing channels and associated technologies, we’ve actually been heading in the opposite direction. 

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Who’s in Charge of E-commerce Technology?

By Ryan Donovan, November 19, 2015

This article was originally published on Multichannel Merchant.

Brick-and-mortar retail companies are evolving into e-commerce technology companies by introducing new tools to interact with consumers or developing platforms to streamline internal operations. Whole Foods, the high-end grocery store, is one of the latest to partner with a software co...

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Why data silos are killing our ability to market in context

By Charlotte Ziems, October 22, 2015

Right this second, at many businesses, a ton of customer data is sitting stagnant and powerless in siloed databases. Sales contact data in CRM systems, customer support data in ticketing system databases. Email open and click-through-rate data, stored in marketing automation systems. Page views and referring pages and download data, stored in web a...

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Welcome to the era of Context Marketing

By Michael Seifert, October 18, 2015

I enjoy the experience of buying a new product much more than actually receiving it. The timespan between desire and fulfillment reminds me of when I was a kid and could not wait to open my Christmas presents. Over the past decade, psychology research has shown that experiences bring people more happiness than do possessions.

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Leadership wants to know about results and execution, not maintenance By Joel Boyd, Senior Product Marketing Manager, Sitecore

By Joel Boyd, August 04, 2015

There continues to be a fundamental shift going on in software – ERP, HR, CRM, pick a core software set big or small and you’ll find cloud offerings ranging from complete SaaS solutions to managed services. Even the most coveted, protected systems like security are moving in this direction.

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