Sitecore Business Blogs

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SITECORE PARTNER SERIES #12: AVANADE – ELIMINATING THE GENDER PAY GAP IN DIGITAL

By Steven Goddard, August 18, 2016

This month I sat down with Sarah Adam-Gedge, Corporate Vice President and Managing Director at Avanade Australia, to discuss talent, workplace diversity and eliminating the gender pay gap in digital.

Sarah Adam-Gedge
Sarah Adam-Gedge, Corporate Vice President and MD at Avanade Australia

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Latest Post

Making Marketers’ Lives Better–through Email

By Darren Guarnaccia, August 05, 2016

Email is a workhorse of modern marketing, for a good reason. It’s easy to send a lot of it—at least 196 billion emails fly around the world on any given day—and for the low effort and cost, an ROI of a two or three percent open rate is pretty good. But at Sitecore, as with a lot of things, we think we can make email a better marke...

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Why marketers should care about Pokémon Go

By Scott Anderson, July 26, 2016

This article originally appeared on MarTech Advisor. Complete links and resources are included in this blog post.

While recently wandering a well populated city center, I noticed a silent bevy of focused individuals interspersed within the crowd, eyes glued to smartphones, making animated gestures and then moving on to waypoints only visible to t

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What does “context marketing” really mean?

By Charlotte Ziems, April 07, 2016

This post originally appeared in Marketing TechBlog.

As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand

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PaaS and Irrelevancy of Multi-Tenancy

By Ryan Donovan, March 23, 2016

This article first appeared in insideBIGDATA.

The industry push over the last several years has been to re-architect for multi-tenant applications. This has become the hallmark of the majority of non-public cloud SaaS players. From a cost and manageability perspective—they simply had no choice. Managing large data centers and lots of machines...

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Making omnichannel marketing (finally) real!

By Mark Wheeler, March 17, 2016

I bet you haven’t had many, truly omnichannel experiences yet. It’s been the talk of the marketing world for some time now, but while many talk the talk, few companies have been able to walk the walk. One of the main reasons is that omnichannel demands a rethinking of your marketing beyond your marketing department. And although markete...

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