Sitecore Business Blogs

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Forget the Device - It’s Time to Focus on Experience

By Scott Anderson, August 26, 2015

By Scott Anderson, Chief Marketing Officer

I bought a new end table for the living room recently, finding a good deal online after some pretty basic searches. This is not the most earth-shattering of announcements, and I’m reasonably confident that I won’t have to buy another one for some time. Yet, the display ads for end tables now ha...

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Leadership wants to know about results and execution, not maintenance By Joel Boyd, Senior Product Marketing Manager, Sitecore

By Joel Boyd, August 04, 2015

There continues to be a fundamental shift going on in software – ERP, HR, CRM, pick a core software set big or small and you’ll find cloud offerings ranging from complete SaaS solutions to managed services. Even the most coveted, protected systems like security are moving in this direction.

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With Authority! Sitecore is a Leader in the Gartner Magic Quadrant for Web Content Management

By Darren Guarnaccia, July 31, 2015

They don’t call him “Air Jordan” for nothing. Michael Jordan’s four-foot vertical leap permanently affixed him as a superstar in the hearts and minds of basketball fans – and sports commentators –  everywhere. Sitecore also plays “with authority”; in just six years, we’ve moved from Visiona...

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How Lifescript Lifted Ad Revenue by 20% with Personalization

By Mark Floisand, July 23, 2015

Nearly three in four Americans with access to the Internet look for health information online. Sitecore customer Lifescript, one of North America’s top five public health destinations, provides women with health information, fitness tips, recipes and other content to improve their health and accomplish their goals. 

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Thoughts from Monaco, Ernst & Young Entrepreneur of the World 2015

By Lars Nielsen, June 05, 2015

As some of you know, Sitecore became winner of the Danish EOY Entrepreneur of the Year, and consequently we are representing Denmark in Monaco at the beautiful Heritage hotel at the global event. Ten thousand nominees, 54 finalists.

Monaco

Due to a cancelled meeting, I got a few minutes to assemble my thoughts during past few days’ hectic but fun d...

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Time to Transformation

By Mark Wheeler, May 19, 2015

I recently shared an article by Tom Kaneshige, where he commented on the challenges marketers face when using marketing suites, highlighted by research from Forrester.  Forrester finds that less than half of enterprise marketing software suite customers are ‘totally satisfied’ when the lofty promises of seamlessness and total integration of best-of-breed components doesn’t always materialize. This may signal a change in the way marketers look to invest, and it’s a subject that I believe will become the defining conversation in the Marketing Technology space in the coming 18 months.

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See you at SXSW!

By James Smith, March 12, 2015

It’s almost that time — the 21st annual SXSW Interactive Festival will take over Austin, and we’re excited to be part of the action. 

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