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Sitecore Business Blogs

Latest Post

Dietmar Dahmen’s Sitecore Series – #1 The ‘Why’ vs. ‘Why Not’ of Digital Marketing Spend

By Robert Holliday, August 22, 2014

Sitecore Australia’s, Managing Director Robert Holliday sat down with Austrian futurologist, professional speaker and Chief Innovation Officer at ecx.io, Dietmar Dahmen, to get his take on how marketers can make more convincing arguments when it comes to budget discussions.

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Latest Post

How Smart Brands Are Managing Digital Assets and Customer Experience

By Mark Floisand, August 20, 2014

In a world dominated by digital experiences, digital assets fuel the customer experience -- but many brands are still separating digital asset management (DAM) from other strategies. By siloing their teams and their technologies, these companies are stifling their success.

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Latest Post

Sitecore Commerce: An In-Depth Introduction

By Ryan Donovan, August 06, 2014

With yesterday’s announcement of Sitecore Commerce, we wanted to provide some more insight into precisely what is now available. Sitecore released three products: Sitecore Commerce 7.2 powered by Commerce Server, Sitecore Commerce Connect 7.2 and Sitecore Commerce Server 11.0.  Although Sitecore Commerce 7.2, powered by Commerce Server n...

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Latest Post

So, Your World Cup Marketing Campaign Is Failing… Now What?

By James Smith, June 24, 2014

Sporting events provide much more than entertainment value – they are ripe opportunities for marketers. The World Cup, which reaches a passionate global fanbase over a four-week timeframe, is a no-brainer. In 2014, the stakes are higher for digital marketers than they were just four years ago. Customers today are engaging with brands in myria...

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Customer Data: Virtue and Vice

By Darren Guarnaccia, April 30, 2014

Every marketer knows that customer data is the foundation of any great customer experience – the “virtue” side of the coin. But getting and using the data often seems like, as Merriam Webster defines it, “… an evil habit or practice.” In other words, pure vice.

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