Sitecore Business Blogs

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Sitecore Experience Analytics for Marketers: Easy, Accurate, Prescriptive

By Darren Guarnaccia, April 27, 2016

It doesn’t matter if you’re on Twitter or Facebook, reading industry blogs or catching up on office chatter at the proverbial water cooler. If you’re a marketer, you know one thing’s for sure: Analytics are transforming the way our industry operates. And while knowledge is power, and more knowledge is even better, the opened...

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Sitecore Partner Series #8 – Adelphi Digital: Rise of the Digital Psychologist

By Steven Goddard, April 19, 2016

This month, as part of our Sitecore Partner Series, I sat down with Neil Shewan, Managing Director of one of Sitecore’s Gold Partners, Adelphi Digital Melbourne.

Neil Shewan
Neil Shewan, Managing Director, Adelphi Digital Melbourne

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Sitecore Symposium hits the Big Easy for 2016

By Scott Anderson, April 15, 2016

Nothing gets me more excited than talking to Sitecore’s customers and partners. It never gets old to hear stories about so many innovative ways to break through the industry noise and stay connected with consumers. That’s why I’m excited to announce that registration is now open for Sitecore Symposium 2016 North America. Symposium...

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What does “context marketing” really mean?

By Charlotte Ziems, April 07, 2016

This post originally appeared in Marketing TechBlog.

As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand

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PaaS and Irrelevancy of Multi-Tenancy

By Ryan Donovan, March 23, 2016

This article first appeared in insideBIGDATA.

The industry push over the last several years has been to re-architect for multi-tenant applications. This has become the hallmark of the majority of non-public cloud SaaS players. From a cost and manageability perspective—they simply had no choice. Managing large data centers and lots of machines...

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Making omnichannel marketing (finally) real!

By Mark Wheeler, March 17, 2016

I bet you haven’t had many, truly omnichannel experiences yet. It’s been the talk of the marketing world for some time now, but while many talk the talk, few companies have been able to walk the walk. One of the main reasons is that omnichannel demands a rethinking of your marketing beyond your marketing department. And although markete...

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Why contextual intelligence requires a platform

By Mark Floisand, January 27, 2016

My family loves to ski and snowboard, but the last four years of drought in California have taken all the fun out of it. So much so that last season I had planned not to buy ski passes for my family at all. Until, that is, the ski pass operator that I normally buy from decided to change tack.

Recognizing that the ski conditions were not going to b...

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