Built-in branded community tools
Nurture and manage your connected community through blogs, wikis, forums, reviews, and polls right inside Sitecore. Your website’s social CMS capabilities are completely integrated with analytics, personalization, and digital marketing channels.
Plug into popular social networks
With Sitecore Social Connect you can share content on Instagram, Facebook, and other popular public social networks from one interface and measure the success of your external social conversations.
Promote and amplify your message socially
Komfo is a complete social media marketing suite that allows you to listen, understand, respond, amplify, and publish content in social channels at scale. The Komfo Connector enables you to add context to your paid social media marketing, and optimize your ad spend by being more precise. You can boost your revenue by using contextual data to target a dynamic segmented audience(s) from Sitecore, in real time.
Three reasons to take a look at your social media strategy
You've got the basics, but do you have a cohesive strategy behind your posts?
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One connected experience - Komfo Connector
The Komfo Connector enables you to create custom audiences that connect the Sitecore platform to your Komfo accounts. You can use custom audiences to link your contacts list and campaign in Sitecore, then use the Komfo Connector to send targeted Facebook advertisements to specific customer audiences in real time. Komfo gives you an analytics overview of how your campaigns on social media perform, and all campaigns are tracked in the Sitecore Experience Profile.
Create more tailored customer experiences
Use your customer’s rich social network profile information to personalize conversations with them and gather context. Tailor content based on their LinkedIn skills, birthday, or Facebook interests—show your customers you really know them, and know what they want. Social media advertising will never be the same when you apply contextual intelligence to the mix, don’t spend your advertising budget on promoting the wrong message, optimize and adapt dynamically to your target audiences using the Komfo Connector.
Trigger messages directly to each user’s social networks
Similar to personalized email messages, you can send personalized paid social media marketing to a user’s social feed if they have triggered a goal in Sitecore, extending your reach into social media with high relevance to your users' friends and family, and optimize your social media marketing budget by using contextual data. The right message at the right time, in the right channel!