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Social experience

Go beyond just being part of the social conversation

Your customers are real people. Let them interact with you and each other on your site, extending the conversation to public social networks. Then use what you learn to personalize the conversation even further with Sitecore’s social media WCM Integration.

Social Experience Overview

social experience

Built-in branded community tools

Nurture and manage your connected community through blogs, wikis, forums, reviews, and polls right inside Sitecore. Your website’s social CMS capabilities are completely integrated with analytics, personalization, and digital marketing channels.

Plug into popular social networks

With Sitecore Social Connect you can share content on Instagram, Facebook, and other popular public social networks from one interface and measure the success of your external social conversations.

Promote and amplify your message socially

Komfo is a complete social media marketing suite that allows you to listen, understand, respond, amplify, and publish content in social channels at scale. The Komfo Connector enables you to add context to your paid social media marketing, and optimize your ad spend by being more precise. You can boost your revenue by using contextual data to target a dynamic segmented audience(s) from Sitecore, in real time.

Three reasons to take a look at your social media strategy

You've got the basics, but do you have a cohesive strategy behind your posts?
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One connected experience - Komfo Connector

The Komfo Connector enables you to create custom audiences that connect the Sitecore platform to your Komfo accounts. You can use custom audiences to link your contacts list and campaign in Sitecore, then use the Komfo Connector to send targeted Facebook advertisements to specific customer audiences in real time. Komfo gives you an analytics overview of how your campaigns on social media perform, and all campaigns are tracked in the Sitecore Experience Profile.

Create more tailored customer experiences

Use your customer’s rich social network profile information to personalize conversations with them and gather context. Tailor content based on their LinkedIn skills, birthday, or Facebook interests—show your customers you really know them, and know what they want. Social media advertising will never be the same when you apply contextual intelligence to the mix, don’t spend your advertising budget on promoting the wrong message, optimize and adapt dynamically to your target audiences using the Komfo Connector.

Trigger messages directly to each user’s social networks

Similar to personalized email messages, you can send personalized paid social media marketing to a user’s social feed if they have triggered a goal in Sitecore, extending your reach into social media with high relevance to your users' friends and family, and optimize your social media marketing budget by using contextual data. The right message at the right time, in the right channel!

Recommendations: Reap the rewards

Recommendations and reviews from existing customers are extremely useful and provide valuable context to your efforts. Nurture your brand advocates to serve as champions and enable them to share their advocacy in your marketing.

Measure social engagement value

Assign engagement values for hitting social goals—such as re-tweeting or responding to a social campaign—and enhance a customer's social media profile.

Encourage social log-in

Consumers loathe having to create accounts, and over 60% will abandon your site instead, so go ahead and let them use their public social media credentials on your site.

Spread the good word

Let customers share, re-tweet, and comment then capture those interactions in customer profiles for further personalization. Track new visitors who come to your site from another person’s social activity and promote more.

One connected experience

Komfo Connector is the connected experience of social media marketing. Marketers and community managers can now listen, respond, and amplify the social experience in a single, connected social media WCM platform. Sitecore Social provides the most cost-effective social media marketing platform that improves the bottom line.

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