Built-in branded community tools
Nurture and manage your connected community through blogs, wikis, forums, reviews, and polls right inside Sitecore. Your website’s social capabilities are completely integrated with analytics, personalization, and digital marketing channels.
Plug into popular social networks
Listen and share content on Twitter, Facebook and other popular public social networks from one interface and measure the success of your external social conversations. Let your customers authenticate with their social IDs rather than create yet another account: Connect their preexisting social information to their Sitecore Experience Profile to add to your knowledge of them as customers.
Promote and amplify your message socially
Sitecore® Social, powered by Komfo, is a complete social media marketing suite that allows you to listen, understand, respond, amplify, and publish content in social channels at scale. Ensure you leverage social media as part of the overall marketing mix by adding Sitecore Social to your toolbox.
Three reasons to take a look at your social media strategy
You've got the basics, but do you have a cohesive strategy behind your posts?
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Create more tailored customer experiences
Use your customer’s rich social network profile information to personalize conversations with them. For example, tailor your content for them based on their LinkedIn skills, birthday, or Facebook interests. Show your customers that you really know them, and know what they want.
Trigger messages directly to each user’s social networks
Similar to personalized email messages, you can send personalized messages to a user’s social profile or post on their timeline if they have triggered a goal in Sitecore. This extends your reach into social media with high relevance to the friends and family of your users.