Make every second count
Humans are great at filtering out what's irrelevant; if your customers don't see relevant information in the first 10 seconds of arriving at your site, they'll move on. You have a limited amount of time with that customer and you have to earn every second of it, so you need to figure out who they are, what they care about, and deliver the best response you can — and fast.
Five best practices with Sitecore® Experience Marketing
Personalize the email experience with powerful rules-based technology
Launch the webinar
Put your best foot forward
It’s about real-estate: You have a page with fixed amount of space (due to thewidth of their devices), so you can either squander that real-estate with generic fluff that no-one cares about and won’t read, or you can quickly adapt to what would be meaningful and relevant to that customer in the moment. Earn the right for every 30 seconds you spend with your customer.
Capture every interaction, everywhere
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation.