A decade after becoming a household phrase, Big Data is no longer the exclusive province of IT specialists running Extract-Transform-Load jobs, corralling raw data into data warehouses for laborious rationalization and analysis. Today, marketers already have a new perspective on data—specifically, the golden nuggets of insight buried in customer data. Marketers love data. And they can’t get enough, fast enough.
To survive the customer data apocalypse, IT and marketing organizations are joining forces. Together, they are choosing new, data-optimized cloud platforms to handle the avalanche of customer data generated by digital interactions—which define much of the way people connect today with companies and brands.
With the Sitecore® Experience DatabaseTM , marketers can focus on individual customers and interactions, without any lingering data management concerns.