White Papers & eBooks

Read the latest thought leadership in one of our White Papers and eBooks listed below. We keep a focused and current library available to address some of the most interesting and pressing issues for business and marketing people with technical responsibilities and leadership roles. For more detailed technical information not found here we recommend the Sitecore Developer Network, available here.

White Papers & eBooks

At a Glance: Social Media

Three Reasons to Take Another Look at Your Social Media Strategy

Access concise, yet powerful, tips to analyze and improve your social media execution.

At a Glance: Automation

Four Reasons to Use Automation to Drive Deeper Customer Engagement

Get a quick look into the reasons you should be using engagement automation to close the loop on customer engagement.

Emerging Trends

4 Toxic Habits That Prevent Digital Marketing Success

This free white paper examines the findings of Sitecore’s Emerging Digital Marketing Trends report and identifies 4 marketer spending and behavior patterns that could sabotage digital success.

5 Factors for IT CMS Selection Process

Five Success Factors for CMS Success: The IT Manager Perspective

What five criteria do IT managers need to consider to ensure a successful CMS/DMS evaluation process?

5 key ingredients b2b social media sitecore ebook

5 Key Ingredients of Social Media for Your Website

Drive targeted traffic and more leads to your website by using social media to create extended online communities.

Five Ways to Demonstrate Clear ROI

Five Ways to Demonstrate Clear ROI

Learn five ways to validate your marketing ROI – and impress your CEO – by tying all of your efforts directly to top-line growth generation.

SEO white paper

Six SEO Best Practices Both Marketers and Developers Should Know

By incorporating the best practices featured in this paper, you’ll have the basis for an SEO strategy that can help you more easily adapt to changes in search engine algorithms, visitor behavior, and device types.

CMS/Digital Marketing Success

Top Six Strategies for CMS/Digital Marketing Success: The Developer Perspective

Discover six key success factors to help ensure that your company’s web CMS solution is developer-friendly.

7 Habits of Highly Effective Websites eBook

The 7 Habits of Highly Effective Websites

Apply the principles of the best-selling author Stephen Covey to maximize your website's potential.

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The Top Seven Success Factors for Optimizing the Customer Experience With a CXM Platform: The Digital Marketer's Perspective

Learn how to take advantage of a great Customer Experience Management Platform by utilizing every facet of its capabilities.

sitecore architected for personalization

Architected for Personalization

Your CMS plays an essential role in effectively delivering a personalized experience on any platform, whether a large screen PC or a mobile device.

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Choosing the Best Web CMS for Customer Experience Management

A guide for marketers and developers that offers a how-to in choosing the right web content management system for your company to provide the best customer experience.

sitecore connected marketing

Connected Marketing in the Real World: How Web-Email Integration Catalyzes Conversion

Building a connected marketing strategy that breaks down silos for email, web, mobile, social and other channels for increased conversions and better engaged visitors.

content management white paper

Content Management: The (New) Governance Manifesto

Digital industry veterans share their insight on how to avoid top “site-killer” disasters.

personalization is easy

Personalization? It’s Easy!

Achieving predictive personalization across multiple channels? It's easy with the right tools.

5 upgrades to your company intranet sitecore whitepaper

Five Upgrades to Undertake Now to Improve Your Company’s Intranet

Take your intranet to the next level and maximize its value as a strategic business tool with these five upgrades.

sitecore cms for microsoft azure

Blue Sky Possibilities Sitecore for Azure

Welcome to the world of PaaS: Platform as a Service, with the Sitecore CMS for Azure edition providing seamless cloud computing.

Best of Need

Best of Need or Best of Breed? The (Real) Road to Digital Maturity

How Sitecore helps marketers to maximize customer engagement using a unified, single-platform approach.

best practices for developing personas with sitecore customer engagement platform

Best Practices for Developing Personas with Sitecore Customer Engagement Platform

Personas are essential for designing user experiences that lead to better engagement, increased conversions and greater success for your business.

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Conversations, Commerce and the New Rules of Engagement

How Sitecore helps companies drive conversions and build lifetime relationships in today's multichannel environment.

Branded small

Create a Branded Social Community to Drive Engagement

Learn why creating a branded social community is important for your company and its Internet presence.

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Customer Solution Brief - Sitecore for Global Companies: Implementing Localized Websites with Centralized Control

Read this customer solution brief to see how Sitecore customers are solving problems and achieving results on a particular business need. In this brief, the need is to be multilingual, and Sitecore provides a solution.

Digital Design Shift

Digital Design Shift: From Mobile to Multichannel

Why marketers choose Sitecore Adaptive Design to create engaging customer conversations

Digital Engagement

Digital Citizen Engagement: Leadership and Global Trends

Federal, state, territorial, and local governments worldwide are all challenged by the same question: how can we continue to build healthy, smart, prosperous, and safe communities when our budgets are tighter than ever? The answer, as it turns out, is all about digital citizen engagement.

Emerging Digital Marketing Trends Report

Emerging Trends in Digital Marketing

In this research project, First Point Research & Consulting surveyed over 300 marketing managers based in Australia and New Zealand and analyzed the results of their findings.

Digital Marketing eBook

Engaging with Empowered Customers: Tips for the Digital Marketer

Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.

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Financial Services: When And Where You Need It

Explore what the future of digital interactions looks like, with a focus on web usage through desktops, mobile devices, and tablets, and how this shift will evolve financial institutions and banking in general.

From Landing Page to Shopping Cart

From Landing Page to Shopping Cart: Enhancing Your Website for Stellar E-Commerce

The online retail landscape offers increasing opportunity, but also greater competition. Learn how to distinguish yourself from the pack by giving your visitors the richly interactive online experience they crave.

From Litter to Glitter

From Litter to Glitter: Transforming "Random Acts of Marketing" Into Brilliant Customer Journeys

Technology and best practices for producing brilliant multichannel customer journeys are available to those who look for it.

from web analytics to engagement analytics

From Web Analytics to Engagement Analytics: Quality Over Quantity

Traditional web analytics is all about aggregate data, without providing insight into how engaged your audience is as a result of marketing efforts.

Sitecore 7

How to Get (Content) Rich Quick: Sitecore 7’s search-based architecture helps marketers to deliver relevant, personalized customer experiences

Sitecore 7’s search-based architecture helps marketers to deliver relevant, personalized customer experiences

mobile eBook

Love at First Site: How Sitecore helps you put mobile at the heart of customer engagement

Weave the mobile channel into intimate digital conversations that can be analyzed and targeted in a highly personalized way.

Changes 53

Make Three Changes to Achieve Integrated Marketing Success

Customer behavior has changed, but has marketing responded accordingly? This white paper features analysis and key recommendations for your business to master the art— and necessity— of integrated marketing.

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Make Your Website Parlez Vous Français

Go global by creating multiple variations of your website to meet your international marketing needs.

Web Compliance

Managing the Perpetual Risk of Web Content Compliance

Sitecore reduces the cost and effort required to meet compliance guidelines and better serve users.

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Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth Sitecore’s ROI Calculator Puts Marketers on the Path to the “Mother Lode”

Successful keywords are marketing gold, and you have to dedicate yourself to finding them. If you do, you will be highly rewarded with measurable ROIs that will make your CEO sit up and take notice.

sharepoint sitecore managing web content

Managing Web Content with Microsoft SharePoint: Possibilities and Parameters

Is Microsoft SharePoint the right choice for your web content management needs, both present and future?

sitecore .net cms technical whitepaper bundle

.NET CMS Technical Whitepapers

Download the technical article bundle: technical and operational concepts of implementing a Sitecore-based solution.

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Partners in Change: Why You Need to Move Your Clients to a Modern Content Management System

Consumers have moved into the post-PC era and beyond, and not all web content management systems have moved with them. Prevent your brand from falling into the outdated column by reading this white paper and learning how to move forward with your CMS.

Adaptive Print studio eBook

Say Hello to Print! Sitecore Adaptive Print Studio lets you integrate print into digital customer conversations

Sitecore integrates print into the customer journey, creating a cohesive experience as customers hopscotch between online and offline channels.

sitecore and the marketing experience whitepaper

Sitecore and the Marketing Experience

Empowering marketers with management of their content as well as the context (and flow) of their websites.

sitecore best practices implementation cms

Sitecore CMS Implementation Best Practices

Technical best practices in implementing the Sitecore CMS for your website.

Microsoft WP 51

Sitecore and Microsoft Technology: Sitecore Helps You Optimize Your Microsoft Investment

You know Sitecore as a customer experience platform and as a web content management solution, but Sitecore also brings advantages to organizations that rely on Microsoft .NET and other Microsoft technologies.

open source cms

The Siren Song of Open Source CMS

Does the allure of an open source CMS solution--low cost, flexibility and community-driven--carry over when it comes to Total Cost of Ownership?

sitecore mobile marketing

Managing the Mobile Rush: Smart Strategies for Multi‐channel Publishing

Are you ready for the mobile revolution? Learn how to engage current and new customers with a multi-channel engagement strategy encompassing mobile, email, and website activity.

sitecore ebook website analytics

Web Analytics Executives Must Know

What analytics do executives really want? Learn new ways to measure true website impact on improving the company's bottom line.

Emerging Trends

Why Marketers Have Learned to Stop Worrying & Love Digital

This free white paper reveals some of the positive findings of Sitecore’s Emerging Digital Marketing Trends report, which indicate that marketers are more determined than ever to take advantage of digital technologies in 2014 and beyond.

Why Website Personalization Matters

Why Website Personalization Matters

Personalization is everywhere in the offline world. How can websites provide experiences unique to each visitor?

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LifeScript | Read Case Study >

Sitecore has been a huge win in terms of cost and time savings, and will take us well into the future as a top site for women’s health.

- Jack Hogan, COO, LifeScript