Demand more from your marketing technology and deliver insanely great contextual customer experiences—in real time and wherever your customers may be.

The context marketing vision

Imagine if you could offer every customer consistently personalized, relevant experiences—just when they’re ready for them—and on the devices of their choice. You’d need accurate and up-to-date data on their current and previous interactions with your brand—regardless of channel (we call it contextual intelligence); and you’d need your platform to have a content system robust enough for enterprise-scale performance and ease of use. 

Next, you’d need the whole system to be built in such an integrated way that when the data tells you the customer is ready, content or offers or any communication gets automatically dispatched wherever that customer is—and each channel builds on the previous interaction. In other words, if a user fills out a form from their mobile phone, their desktop web experience doesn’t ask them to repeat that action. We call that omnichannel automation. This is our vision of context marketing, and this is what the Sitecore® Experience Platform™ helps you achieve.


Managing the customer experience pays off

Along with our partner Avanade, Sitecore in March 2016 commissioned independent research of 880 decision makers around the globe to find out whether digital marketers who were truly managing the customer experience were realizing any business benefit. The results show it’s not just a nice-to-have but a competitive differentiator:
  • For every dollar invested in the customer experience, respondents expect a return of three dollars
  • Almost six in ten (58%) have seen increased customer satisfaction over the last 12 months
  • Close to four in ten (37%) have seen improved sales cycles
  • 64% report that competition is a key driver, compared with 52% who point to customer feedback
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How digitally mature are you?

Take our assessment to find out whether you’re at the beginning stages of digital evolution or a Jedi master at engaging with customers in context—and get a roadmap and recommendations for what to tackle next.

How Sitecore meets marketing challenges


Marketing campaigns

Orchestrate every digital marketing activity across every channel on one unified platform. 

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Mobile solutions

Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.

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Think 1:1 marketing is just a fairytale? Think again. See how we make fine-tuned personalization simple.

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360° customer view and analytics

A single view of the customer puts the impossible within reach. Smash down silos and turn data into action.

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Experience automation

When you communicate in context of customer interactions, customers will look forward to your next email.

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Testing and optimization

If you don’t test, you’ll never learn. See how easy we make it to test and optimize customer experiences.

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Customer experience doesn’t end at purchase. Connect content with commerce and watch your sales grow.

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Content management and governance

 Learn how we give you total control over your content—as well as total peace of mind.

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Your digital roadmap

Sitecore’s Customer Experience Maturity Model® helps you determine where your marketing is now and where it could be in the future. The model outlines three broad phases of maturity: Attract, Convert, and—for the most mature marketers—Advocate.
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Digital maturity drives multichannel experiences for Uponor

When we first started using Sitecore, our early focus was on content. It’s now on user experience and moving through the Sitecore Maturity Model to build lifelong customers, which is a different mindset.

Jon Orton
director of marketing operations, Uponor North America
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