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Take a strategic approach

Business value derives from adopting a strategic approach to owning the customer experience. Sitecore Business Optimization Services help you achieve your strategic goals through a proven deployment and adoption methodology.

Create Customers for Life

Digital transformation

85% of enterprises are still only at the very early stages of customer experience maturity, according to the Sitecore Customer Experience Maturity Benchmark 2013. This represents significant upside for companies that invest in customer experience management software - provided that they use it effectively. 

Sitecore Business Optimization Services® bring a process and structure to ensuring that your digital strategy is realized. 

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Mobile marketing

More people are connected online through phones than computers. Back in 2011 there were already twice as many mobile broadband subscribers as fixed-line broadband subscribers (1.2 billion vs. 0.6 billion). And much of this mobile Internet growth is in the world’s fastest-growing markets, such as China. Make sure you have a mobile-first strategy to capitalize on it.

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Connecting commerce

Forrester Research, Inc. forecasts that U.S. e-commerce retail sales will reach nearly $280 billion in 2015. Forrester also projects “11% of overall sales to be transacted through the web channel as consumers spend significantly more online in the future.” Yet cart abandonment rates for the industry consistently above 90%. From acquisition to nurturing, to transaction, to retention, give your customers a truly connected experience that makes them customers for life.

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Social marketing

70% of buying decisions are based on feedback from peers. What your customers say about you to their family and friends dramatically affects whether your company will be considered in a buying decision, or not. And most of time, you’ll never know. So learn how to listen and respond.

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Marketing agility

By 2020, customer experience will have a greater impact on your brand than product or price. Every industry is becoming increasingly competitive: new entrants are emerging, enabled by limitless cloud computing capacity, and full of new ideas about customer experience. Marketing agility is the ability to rapidly respond and evolve your marketing in order to remain ahead of competitors and continue to deliver innovative customer experiences. Make sure you're ready.

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Customer engagement

Organizations that have optimized customer engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth. Their customers buy more, spend more, return more often, and stay longer.

So how do you build 1:1 engagement with humanized interactions that let you convert leads quickly, build customer loyalty, and rack up repeat sales?

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Want to learn more?

Contact a Sitecore specialist for a live demo
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