What is marketing agility?
Every industry is becoming increasingly competitive: new entrants are emerging, enabled by limitless cloud computing capacity, and full of new ideas about customer experience. Marketing agility is the ability to rapidly respond and evolve your marketing in order to remain ahead of competitors and continue to deliver innovative customer experiences.
Turn data stores into strategic assets
More mature enterprises are now competing with newer companies that aren’t straddled with legacy systems that limit how fast you can move. At the same time, it’s naïve to think that all those systems can be simply dispensed with. Instead, you as a marketer need an experience platform that will connect to those systems, assimilate all that customer-related information into a central experience database, and connect it together to provide a single view of your customers. The Sitecore® Experience Database™ delivers you a single, connected database can then serve as the central nervous system for all your experience management.
The Sitecore® Experience Platform™
Providing an elegant, integrated software solution that connects channels, engagement automation, and analytics to deliver a personalized customer experience
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Deliver innovative experiences
With an experience platform that harnesses data from all customer touchpoints and legacy systems, you can innovate in how you engage with consumers. This makes it easier to be nimble and respond to market opportunities. The Sitecore® Experience Platform™ is a single, connected platform that lets you know every customer and shape every experience into a unique, real-time conversation.
Sitecore is future-proof, so you won’t have to change or add systems as you continue to evolve your marketing. We have a proven track record of innovative, forward thinking — thinking about what you’ll need down the road, as well as today. As new marketing channels emerge, you won’t have to purchase something new just to remain agile. Sitecore lets you focus on the art of marketing again.