Mobile is not a device or a channel—it’s how, when, and where digital interactions occur. Mobile has fundamentally transformed consumer behavior and expectations in a way that has them interacting with your brand in purpose-driven micro-moments at lightning speed.
Mobile marketing requires you to deliver experiences in context of the consumer’s interaction history as well as what they’re doing right now. When your audience expects—or needs—useful, relevant information in a flash, you need a system capable of delivering one seamless, contextual experience in real time.
Prominent thought leader, keynote speaker, and author Brian Solis writes about this in “Mobile is eating the world,” an ebook that offers marketers four ways to rethink customer experience management to deliver mobile-first experiences.
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How mobile leaders connect with customers in context
Seven steps to master the mobile experience
How to master mobile
Rethinking the mobile experience requires putting customers at the heart of your strategy, applying a smart approach to data (one that doesn’t add another silo), understanding mobile context, and more. Our ebook “How mobile leaders connect with customers in context,” delivers practical advice and offers seven concrete steps for mastering the mobile experience, featuring examples from Sitecore customers who succeeded in getting in front of mobile consumers.
Ultimately, you need a platform that can collect and combine data for contextual intelligence, manage content separately from its presentation so screen size isn’t an issue, and deliver content automatically and in real time across channels . With the Sitecore® Experience Platform™ , you can optimize the mobile experience as your customers travel from laptops to smartphones, from an email to a social media post. That way, your customers can start an interaction on one device and finish it on another, whenever and wherever they choose.
For example, the Chester Zoo, one of the largest zoos in the UK, found that 70 percent of the visits to its website were from mobile devices. So it developed a mobile app to take advantage of visitors who are always on the move.
Those organizations that embrace the mobile-first consumer and deliver contextual experiences whenever and wherever their customers are will win their hearts, minds, and wallets.