An epic event comes to a close...
Sitecore Symposium 2014 Las Vegas has come to a close, and we’d like to thank everyone who attended for making it a tremendous success. Watch the opening and guest keynotes below to relive your experience, or if you weren’t able to attend the conference.
If you attended Symposium, you will have access to conference sessions that will be posted soon. Please check back for more information on presentation availability.
We look forward to seeing you at the next Symposium!
Michael Seifert, Sitecore’s CEO, illustrates a simple concept in his Sitecore Symposium keynote address – as he focuses on the power of experiences. Experiences are subjective, personal to the individual; experiences can be good or bad. A work of art can inspire one person, and leave another cold. Michael shows how through knowing an individual, you can help shape the experience you deliver. With mass marketing becoming a distant memory, and traditional digital marketing leaving the consumer dazed and confused, the natural evolution is experience marketing, and increasingly it is the brand experience that will make or break a brand. Michael will track this ‘experience’ evolution and show how Sitecore is helping marketers so they can now own the experience.
Real time marketing
In his keynote, David Meerman Scott asks us to get rid of any corporate pretensions, face our fears and rather than just sell, sell, sell – David outlines why marketers need to start to inform, educate and engage consumers as the way we buy has changed forever. With great examples, David shows how brands with the best content, presented at the right time within a real-life conversation is winning the business. Consumers want to see the human side of your organisation, and the consumer’s route to your brand will increasingly come from social, reviews and recommendations, and if you’re not willing or able to ‘talk human’ online, you will quickly be found out and ignored.