An epic event comes to a close...
Sitecore Symposium 2014 Barcelona has come to a close, and we’d like to thank everyone who attended for making it a tremendous success. Watch the opening and guest keynotes below to relive your experience, or if you weren’t able to attend the conference.
If you attended Symposium, you will have access to conference sessions that will be posted soon. Please check back for more information on presentation availability.
We look forward to seeing you at the next Symposium!
Michael Seifert, Sitecore’s CEO, illustrates a simple concept in his Sitecore Symposium keynote address—as he focuses on the power of experiences. Experiences are subjective, personal to the individual; experiences can be good or bad. A work of art can inspire one person, and leave another cold. Michael shows how through knowing an individual, you can help shape the experience you deliver. With mass marketing becoming a distant memory, and traditional digital marketing leaving the consumer dazed and confused, the natural evolution is experience marketing, and increasingly it is the brand experience that will make or break a brand. Michael tracks this “experience” evolution and shows how Sitecore is helping marketers so they can now own the experience.
Do it now
Watch Dietmar Dahmen’s Sitecore Symposium Barcelona keynote address as he challenges delegates to embrace a cyclone of change moving through marketing. Digital is changing everything, and fast, with the consumer in charge and quickly deciding whether they want a brand to live or die. From emotional decision-making, fast thinking, now-ism and the power of our peers, modern marketers need to tap into how consumers act. A wave of technology change from wearable devices, brainwave detection, and a myriad of sensors provide new data, and new opportunities. But are organizations geared for change, can brands compete in new environments, or will marketers stick to their tried and trusted formulas and hope for the best?