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Home > Community > Business Blogs > Marketing Technology > The Flavours of Bob
Let's have coffee...
Sitecore recently challenged us by organising a competition among its Belgian partner agencies for the best way to introduce their CEP story to the business. It took some brainstorming (but that's what we love) of which the result is a short, but very comprehensive story about "Coffee loving Bob". Undoubtedly Bob loves a good cup of coffee... but not just any coffee: his favourite coffee all together with the right dose of sugar and a tiny cloud of milk, served at the right moment of the day and when he feels it's the best time to talk about the best CMS (Coffee Management System).
The story has been enhanced with poster material of which you see a glimpse on the infographic here. We had a lot of fun creating the Bob story and are proud to announce we have won the Sitecore contest! :) Much more important, however, is that this simple story of Bob helps us (and you) in educating and supporting clients and explaining how the changed customer behaviour is impacting content management. The changed consumer yields for an engaging and dedicated embracement… Is your marketing and communication approach ready? Not yet? No problem. We’ve experienced many business are not yet ready for closer interaction with their stakeholders. Some companies are still struggling with all these other aspects that have been on the roadmap for so long (e.g. SEO, Web Analytics, Social Media), or simply have missed the boat on converting their communication to make the shift from analogue to digital media. Nevertheless, it's probably a good idea to start talking about it… so let's have a chat around a cup of coffee. In a nutshell, this changing consumer behaviour, what’s the fuzz about? The changing consumer There has been a lot of talk about this, but I believe most will agree that the way consumers interact with brands has changed drastically over the last few years. Consumers today have much more control over the conversation, and have much higher expectations around collaboration, interactivity and responsiveness from brands. The success of social media such as Twitter, Facebook and YouTube has of course played a crucial role in this shift. How the changing consumer is changing business Companies are beginning to understand that they need to change to adapt to this new environment in order to continue running their business effectively. The changing consumer is changing business as we know it. There is a wealth of information to be found on the Internet for those brands that want to discover what their customers actually think about them, their products and services. This presents both an opportunity and a challenge. Marketing practitioners like myself get hugely excited by these changes! Why? Because this new landscape offers the ability to truly realise the ambition of “1-to-1” or “dialogue” marketing, something that old direct marketing methods often fell short of. CMS and CRM vendors have clearly understood the needs of marketers today and have made their products evolve consequently. Successful agencies are those that understand the process of continuous engagement… The changing consumer landscape and the growing role of the internet also impacts the role marketers play in the process. Additionally, it will require a much more complete set of skills from their communication and marketing agencies. Successful agencies will be those who are brave enough to go beyond their instinct-led creative ideas and are able to orchestrate the knowledge of acquiring and understanding meaningful data, the art of listening to what customers say and provide responsive and timely answers embedded with empathy and interest for what lives in the communities. …and can implement the right tools Agencies and businesses cannot drive these changed relationships without the right tools. Respected Content Management Systems are those that are able to support the changed customer interaction process. Although there are plenty of solutions on the market to drive and manage interaction, it is great to see the Sitecore Digital Marketing System comes all so well integrated with the CMS system itself and does not require all kind of costly and difficult integrations. The combined platform also makes it much more accessible for companies and marketers to start adopting.
The Sitecore maturity model with the Customer Engagement Platform and Digital Marketing System is very helpful, and combined with our bespoke and proven methods, as well as vast experience within this field, we can now bring a fast, complete and affordable solution quickly to market. For now, enjoy your favourite coffee, and talk to you soon, Guy Vindevogel Solution Architect LBi - Sitecore Centre of Excellence LBi is a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there In order to drive business by establishing knowledge transition, share best practice, build expertise and methodical approach, and promote collaboration with the software vendor network, LBi created Centres of Excellence for those technologies we believe support our global strategy and bring added value to our clients. For Sitecore LBi has established such a Centre of Excellence in Brussels serving the EMEA market and one for the US market is envisioned. From the Brussels centre, a growing team of 15 certified developers/ architects and 6 certified Project Managers works together with digital specialists across our 24 offices in 16 countries to deliver Sitecore projects.
Kimberly McCabe works out of the Sitecore UK office in product marketing and community management, seeking out new marketing trends in the social sphere and finding new ways to leverage emerging technology in web content management, online marketing, social media, and inbound marketing.
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