Sitecore CMS for Retail and Consumer Goods Websites

The web is the world’s largest marketplace, with sites offering anything and everything. To stand out from the crowd, you need a site that enables your search engine optimization strategy, engages customers, enhances repeat business and builds brand loyalty. Enter Sitecore.

Sitecore CMS helps retail and consumer goods companies:

• Stay ahead of the competition with a compelling web experience
• Support and engage users with next generation social networking including blogs and newsletters
• Provide your community related merchandise, relevant ads, and unique offers consistent with their interests, profiles and search history
• Improve customer satisfaction with an engaging customer experience
• Magnify the power of all your online resources through your website by seamlessly integrating with your leading applications including customer databases and ecommerce services.

For retail and consumer goods companies, Sitecore provides:

• Updates on the fly: simple content editor user interface and integration with leading applications allow seamless changes to the site.
• Customer interaction: build a community where site users can post comments, rate products and ‘email a friend’
• Eye-catching site design: Complete control and flexibility with site design coupled with powerful multimedia capabilities combine to form a website that stands out from the crowd.
• Maximize business results by ready integration with leading applications including Akamai, Microsoft Commerce Server, InsiteCommerce, GoogleMaps and many more.

Leading Retail and Consumer Goods websites provide the following in their overall website Solution	Sitecore based website
Goals driven site, where focus and direction is provided for all content and functionality, reinforced by the system. Example- Quick links to direct visitors to the newest products added to your site
Personalization and targeted calls-to-action to build a dialog with each of your visitors. Example- Invitations to check out exclusive online content
An experience based website, where the visitor’s experience is highly valuable and is balanced with your site goals. Example- Exploring multiple brand offerings on one site
A constantly improving website which can experiment and test new content, messaging, imagery and design with A/B and multi-variate testing. Example-Ad rotation

Content Management System (CMS) Requirements for the most successful Retail and Consumer Goods websites

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  Brand enforcement and content reuse across all websites being managed by the CMS.More >

  Sitecore natively supports multi-site support and content sharing across multiple sites, ensuring consistency. Further, Sitecore’s Patent pending validation technology can be configured to enforce branding requirements such as image sizing and corporate color enforcement.

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  Multi-lingual content.More >

  Multi-language management is a cornerstone of Sitecore CMS, integrated into all aspects of content and site management. Languages can be made unique to very granular parts of a website or entire sites can be rendered in multiple languages.

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  Confidence in completing online transactions. More >

  Sitecore provides Content management for many Commercial sites which deliver consumer transactions 7x24 around the world. Sitecore’s rich API allows extensive integration capabilities with all the leading databases and eCommerce engines.

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  Implicit or explicit Personalization.More >

  Sitecore serves up completely dynamic content for every page, which can be controlled by implicit or explicit information on a per visit basis via integration with analytics packages.

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  Powerful Search and metadata abilities for classifying information.More >

  Sitecore comes with Search included and can integrate with other Search tools. Further, Sitecore can be structured to any metadata standard and content can be classified with any taxonomy structure desired.

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  Social networking features for community building- blogs, Wikis, Forums and more.More >

  Sitecore provides these capabilities as part of the overall solution, plus provides rich integration with extensive Community platforms.

Selected Sitecore Retail and Consumer Goods Customers

Next Steps

Get an instant demo to see how Sitecore can address your needs in Retail and Consumer Goods.
Or see a short online video for

• Developers
• Business Users