Integrate Email Marketing with Your Website to Make Both More Effective
A trend noted by MarketingSherpa in its 2010 Email Marketing Benchmark Report is deeper email integration: “Email marketing is becoming less of an isolated silo and is taking on a more cohesive role as marketing channels further integrate.”
Sitecore Email Campaign Manager extends the power of the Sitecore CMS and Sitecore Engagment Analytics to create a complete, integrated marketing solution that lets you optimise campaign results. Sitecore’s out-of-the-box features such as progressive profiling, quantitative auto-analysis, and GeoIP lookup let you increase campaign effectiveness by enhancing the quality and quantity of sales leads and improving ROI.