Turn Visitors into Customers

Turn your email campaigns into part of an integrated marketing tool that engages customers as they interact across your website,  allowing you to engage with them along the way. With Sitecore Email Campaign Manager, you can:

• Build rich, detailed customer profiles based on the integrated customer intelligence you gain from their interactions with you over email and web
• Engage customers and prospects individually, and track them holistically across all of your touch points
• Integrate easily with Microsoft Dynamics™, Salesforce™ or other CRM/customer database solutions to enrich your customer dialogue with insight into individual activity
• Better segment subscribers with comprehensive data on their engagement with your site so you can provide the offer that resonates best

Enlarge image - Lifecycle Engagement

Timing that Matches the Customer Lifecycle

A recent Clickz article by Mike Hotz focused on how, traditionally, email campaigns were sent out based on the marketer's schedule—not the prospect’s. He points out that savvy organisations are now realising that the secret to campaign success is to map critical programs to the customer lifecycle.      

With Sitecore Email Campaign Manager you can do just that—sending email campaigns when your audience is primed to receive an offer rather than on a static schedule. Then you can watch conversions improve exponentially! Integration between Sitecore Email Campaign Manager and your customer database will give sales and marketing a bird’s eye view into each prospect’s online activity and needs, enabling your organisation to adapt follow-up efforts to meet visitors' needs at precisely the right time.

Communications that Lead to Conversions

Sitecore Email Campaign Manager lets you engage with your customers throughout the buying lifecycle to:

• Ensure exceptional customer experiences: Learn as your customers go and optimise their experience to their evolving needs 
• Improve sales effectiveness: Target the most qualified leads when and where they’re most receptive to your message        
• Convert more visitors into customers: Present customers with the right information at the right time via the right channel—and watch visitors convert to buyers