The Dashboard Designed with Executives in Mind

To keep pace in the expanding digital marketplace, you need to know exactly what is working and what isn't. You need to be able to evaluate digital marketing effectiveness across multiple channels including websites, email marketing and online advertising. But today the measurement shouldn't focus on quantity, instead you should be concerned about whether you are providing relevant content and a positive user experience: you want to be able to measure how well you’re engaging with your target audience. Sitecore’s Engagement Analytics helps you:

• Cut through the noise to identify the measurements meaningful to your business and empower your marketing team to make informed decisions about budget spend
• Measure engagement and relevancy rather than being limited to over-simplistic clickstream metrics
• Take a bird's-eye view of campaign and channel performance and compare results with flexible timeframe reporting
• Focus on quality over quantity in your interactions and conversations with prospects, customers and other members of your audience

Enlarge image - Executive C-Level Insight

Maximise Your Marketing Budget

As Forrester Research, Inc. notes in the March 2011 report How the Online Marketing Suite Affects the Marketing Technology Playbook, “a consistent approach to measurement is critical because it provides the basis for evaluating all current and future activities, channels, and interactions.”

Your customers are communicating you in a number of ways: across social channels, via email responses, site visit patterns and more. Shouldn’t you be able to see, without cumbersome data mining and without operational barriers, how effectively your marketing campaigns are reaching new and existing customers, both now and in the future?

Comprehensive Insight into Measurable Business Results

Identifying traffic sources that are delivering new visitors to your website and measuring the success of an online banner campaign against an email campaign shouldn’t require accessing three or more systems — only to obtain raw data that then needs additional manual work to generate a usable report. Sitecore Engagement Analytics provides clear, understandable and comprehensive reports to measure website, channel and campaign performance at a glance.

• Optimise ROI: Easily compare channels with one measurement, and immediately identify top-performing initiatives that drive engagement and conversions
• Break down siloes: Get an overview of all your marketing initiatives from one interface rather than looking at channel performance in a vacuum
• Boost conversions with improved engagement: Track how well your channels are speaking to your target audience in leading them to take desired actions such as signing up for a newsletter and continuing their relationships with your company