Use Instant Insight to Give Your Customers the Content They Want

The more you know about the interests and behaviors of your customers and prospects, the better site experience you can provide them each time they visit. With Sitecore Engagement Analytics, you can:

• Use Sitecore’s powerful analytics to deliver in-context, in-time information about visitors as they progress through your site
• Capture rich insights into your customers and their interests with native content profiling
• Quickly identify changing preferences and adjust content in real time for a personalized site experience
• Verify and tune your messages for different customer groups and help them progress along highly desired site paths
• Pinpoint the online experiences that produce the best results   

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Learn What Visitors Value

According to Gartner, “by year-end 2013, more than 30 percent of the 100 most popular websites will use search technology or content analytics to target content at users. By year-end 2013, more than 60 percent of the 100 most popular websites will actively seek out and respond to new activity patterns.” Leading Websites Will Use Search, Advanced Analytics to Target Content, Mick MacComascaigh & Whit Andrews, Publication Date 3 December 2009. Experience analytics lets you determine new patterns and act immediately to optimize your response as you build a two-way conversation with your site users.

Sitecore Engagement Analytics keeps your marketing efforts on target by tracking visitor behaviors and providing immediate feedback. The result: instant insight and control. Learn what your customers are doing, where they’ve been, and what they’ve searched on so that you can recognize patterns early and adjust your content dynamically.

Deliver the Right Content at the Right Time to Improve Sales Success

The surest way of improving sales is by getting closer to your customers—understanding what they need and when, and then delivering the knowledge they need to make a purchase. With Sitecore Engagement Analytics, you can:

• Increase conversions: Deliver the right content at the right time to turn browsers into buyers and build your online business
• Achieve deeper insight into prospects: Gain critical customer understanding through insightful out-of-the-box reports and adjustable content profiles
• Respond immediately to market trends: Detect customer behavior patterns early and adjust your marketing efforts swiftly to get a heads-up on the competition