Increase Engagement with Real-Time Personalization

Sense and adapt to site visitors’ behaviors to increase conversions and build trust and loyalty. Sitecore Engagement Analytics lets you:

• Optimize the visitor experience with a more engaging website that senses the intentions of your users and adapts to their behaviors to provide optimum relevancy
• Provide targeted content based on your visitors’ needs
• Create visitor personas and profiles to trigger and target personalized offers and engage more effectively with your site audience

Enlarge image - Real-Time Personalization

Harness the Power of Personalization

Amazon has been taking advantage of it for more than a decade. Google uses it to improve search results. Fashion retailers employ it to keep customers coming back. What we’re talking about, of course, is personalization—delivering targeted content based on user behaviors and preferences. And the reason organizations are increasingly turning to it is that it improves responses, boosts conversions, and delivers a superior customer experience.

Sitecore Engagement Analytics’ rules-based personalization helps you make good on these promises. With Sitecore, providing a relevant experience is as easy as managing site content—no fancy programming required. Simple check boxes, slider bars, and intuitive rules wizards let you capture customer insights, adapt quickly to changing visitor behavior, and deliver relevant content and offers more accurately.

Display Relevant Content in the Right Context to Achieve Desired Results

Context is everything. Sitecore ensures you never lose sight of it. With Sitecore Engagement Analytics, you can:

• Meet business objectives: Transform your website into an effective customer intelligence engine that turns insights into profits by providing personalized experiences
• Increase conversions: Nurture prospects with personalized calls to action as they make their way through the marketing and sales funnel      
• Improve customer service: Give your customers everything they need every step of the way by tracking their actions and providing targeted offerings and help