Continue the Customer Dialogue Across Multiple Channels

Conduct your interactions with prospects and customers with a graceful, unified marketing strategy that automates responses while maintaining the authenticity of a 1-to-1 dialogue. Pick up conversations where you left off with a system that remembers the context of previous customer interactions, instead of starting over when a visitor engages with you in a new way.

• Design and monitor engagement plans within an intuitive “drag and drop” interface
• Campaigns are “always on,” freeing marketing resources to launch new initiatives
• Optimise lead nurturing efforts for a healthy sales pipeline where your campaigns are always moving the conversation forward to achieve your business goals
• Easily launch limitless campaigns for cohesive and consistent marketing  actions
• Personalise the experience for every member of your target audience to give them what they want by connecting user information accumulated in email, web, and CRM channels

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From Traditional Marketing Automation to Providing Relevance for True Engagement

In a February 2011 report, Digital Marketing: The Critical Trek for Multichannel Campaign Management, Gartner states “campaign management and digital marketing need each other. Digital marketing needs multiple process and channel orchestration, while campaign management needs new approaches, additional channels and precise attribution metrics.”

While automation has traditionally focused on improving the efficiency of business operations and marketing campaigns, its efficacy was limited to results from a single channel and reliance on manual tracking. Your customers and potential customers both demand and deserve to be treated as individuals, with your company participating in an ongoing dialogue with each one and obtaining measurable results of the business value resulting from each stage of the conversation.

Connect the Dots to Points of Customer Interaction

By understanding what your visitors want and designing engagement strategies to provide them relevant content across multiple channels, you can effectively communicate with an entire crowd and seem like you’re speaking to each one individually. With Sitecore Engagement Automation, you will:

• Maximise efficiency: Automate processes in continuing relationships with your customers, giving your team more time to focus on improving campaign performance
• Increase nurture campaign success: No lead is left behind with a systematic approach to triggering email campaigns, website personalisation, even offline channels, and other touches to deepen engagement and remain top-of-mind
• Boost conversions: Personalisation and individual customer history combine to provide the “can’t miss” offer that will resonate and be the most relevant for each customer