Personalized Shopping Experience

Make the Shopping Experience Relevant and Personal

Engage visitors and increase average order value (AOV) with a more personalized shopping experience. With Sitecore E-Commerce, you can:  

  • Make the right offer at the right time using Sitecore’s intuitive, wizard-driven profile and personalization tools
  • Optimize your up-sell and cross-sell success by combining GeoIP tracking, visitor activity and account management to offer relevant products or collections
  • Fully customize the checkout experience using Sitecore’s wizard-driven checkout process
  • Utilize a complete history of customer interactions to further personalize and improve the customer experience 

Personalized Experiences Equal More Business

David Selinger, former head of Amazon.com’s data mining and personalization team revealed that when the company introduced personalized product recommendations, it boosted site-wide profits by 10-20 percent. He cites BusinessWeek journalist Sarah Lacey: “Mediocre discovery doesn't do anything but annoy people. But done right, discovery delights customers, fosters loyalty and gets people to spend more.”

You don’t have to be Amazon.com to get great results from personalization. But you do need the right tools. Sitecore E-Commerce gives your marketing team the power to personalize the shopping experience and generate more sales as a result. With robust e-commerce features out-of-the-box, your team can easily optimize your site for an optimal customer experience.

Turn Up the Volume on Conversions

Sitecore E-Commerce lets you deliver the kind of personalized experience that attracts and retains shoppers on your site. With Sitecore, you can:

  • Generate more online revenue: Use personalization to convert more sales and generate more repeat business 
  • Elevate the stickiness of your site: Personalized experiences invite visitors to stay longer on your site and continue shopping even after they’ve found what they were looking for           
  • Increase brand awareness: Customers share their exceptional experiences with their friends, which gives you greater awareness and ultimately generates more traffic

Technical Details

Out-the-Box Functionality with the Flexibility You Need

  • The Sitecore E-commerce engine is built on .NET, allowing the components that provide services like pricing, taxation, and shipping to be personalized based on user profiles, order history, CRM data and other information
  • Native presentation controls display product, order and other e-commerce information in your desired page format  
  • Target individual shoppers with conditional rendering, personalization and multivariate testing tools that apply just like any other content delivered by Sitecore
  • With Sitecore Engagement Analytics, your online retail team can track and measure activity on your site and drive conversions

Contact

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San Francisco Bay Area
591 Redwood Highway, Bldg. #4000
Mill Valley, CA 94941

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