Personalized Experiences Equal More Business
David Selinger, former head of Amazon.com’s data mining and personalization team revealed that when the company introduced personalized product recommendations, it boosted site-wide profits by 10-20 percent. He cites BusinessWeek journalist Sarah Lacey: “Mediocre discovery doesn't do anything but annoy people. But done right, discovery delights customers, fosters loyalty and gets people to spend more.”
You don’t have to be Amazon.com to get great results from personalization. But you do need the right tools. Sitecore E-Commerce gives your marketing team the power to personalize the shopping experience and generate more sales as a result. With robust e-commerce features out-of-the-box, your team can easily optimize your site for an optimal customer experience.