Maintain Brand Integrity across all Your Websites

Sitecore Foundry lets you maintain brand consistency and integrity across all your affiliate, chapter, franchisee, or branch websites without sacrificing local flexibility. With Sitecore Foundry, you can:

• Ensure consistent design with website templates that offer preset options, functionality, and content
• Centrally manage critical content and brand elements to promote consistency in messaging   
• Create graphics, text, colors, and functionality choices that reflect brand character and value
• Easily roll out corporate-driven improvements to local websites in a fraction of the time 

Enlarge image - Central Control

Control without Sacrificing Flexibility

While protecting the brand is in the affiliate’s, franchisee’s, or chapter’s best interest, it’s not their core competence. A local website manager may not realise the significance of spacing, placement, fonts, etc. on corporate brand integrity and recognition. That’s why you need a way to automatically enforce brand integrity while enabling the flexibility to customise websites for local needs.

Sitecore Foundry administrators control the design choices and feature options available to local website managers. This enables organisations to limit the design selections and control branding of their affiliated sites, while giving individual website managers broad content flexibility within the approved framework.

Maintaining Brand Recognition is in Everyone’s Interest

Your local affiliates depend upon the value and broad recognition of the brand to lend them credibility and generate business. Sitecore Foundry helps you:

• Protect brand value: Consistent brand use across each affiliate website promotes brand integrity
• Improve brand recognition for local websites: Reinforce brand recognition through consistent design across websites     
• Respond rapidly to changing business needs: Design, message, and brand updates can be deployed rapidly across all affiliate websites