Listen to and Learn from Customers: Tap into the Power of Social Networking

Drop the monologue and start conversing with your website visitors. Sitecore CMS lets you get social and:

• Engage with customers and prospects using built-in functionality for blogs, wikis, forums, polls, surveys, web forms, and more
• Integrate leading social media platforms such as YetAnotherForum and Teligent’s Community Server 
• Gain visibility for your website with email-a-friend controls as well as automated social website integrations to Twitter, Facebook and more

Enlarge image - Community & Social Media

Combine Your Web and Social Media Strategies

As reported in eM+C, a study by market research firms Chadwick Martin Bailey and iModerate Research Technologies showed that consumers who are Facebook fans and Twitter followers of brands are more likely to recommend and buy from those brands than they were before becoming fans or followers.

For many B2B and B2C companies, incorporating a social media strategy is a key initiative. Government organisations and non-profits are also finding success by fostering community interaction online. Sitecore's Customer Engagement Platform provides and elegant, integrated solution that connects channels, engagement automation, and engagement analytics, with external tools and databases including community features right on your website. With Sitecore’s out-of-the-box Web 2.0 features, you can build a user community without complex programming.

Create an Active User Community

Would you like to begin a dialogue with your website visitors? With Sitecore, you can. Sitecore lets you:   

• Differentiate your website: Create a branded community that combines your unique content and experience with your visitors’ contributions including ratings, reviews and other user-generated content
• Engage with visitors: Encourage visitors to express themselves and interact with your company via wikis, forums, and message boards        
• Increase traffic through referrals: Make it easier for customers to pass on the good word to their friends and family about your product or service