Be Enchanting: Speak the Customer's Language
According to Internet World Stats, the top 10 languages used on the internet are English, Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russia, and Korean. Consider the size of the markets some of these languages represent, for example there are 500 million people in more than 40 countries around the world who speak Spanish.
Buyers prefer to be engaged in their native language, yet most companies struggle with localisation and management of multilingual content. Sitecore simplifies the management of many different language versions on websites. Beyond simple translation, Sitecore improves the process of interpeting content so that it is better adapted to the local market. For organisations that outsource their content translation work, Sitecore offers integration with Clay Tablet's Rosetta Gateway and Lionbridge Technology's Freeway to automate the translation process, making translation more efficient and timely.