Create forms on the fly. Watch how they perform. Adjust accordingly.
According to Clickz, leads lose 6x their effectiveness within the first hour of contacting your company. To maximise the value of a lead, you need to optimise your form, setting expectations with your prospects while ensuring you collect the essential information your sales team needs to respond.
With Sitecore's Web Forms for Marketers, you can easily assemble forms as needed, without any programming. Summary and usability reports show how well a form is performing, and every form element is completely customisable for an optimal user experience. Sitecore CMS even lets you deliver data from forms directly to your existing CRM or ERP system including Salesforce.com, Oracle, Microsoft Dynamics CRM, and SAP.