Writing to Your Audience Just Got Easier

Sitecore’s in-line editing interface provides much more than simple typo corrections and updates. Sitecore's advanced editor lets you optimise the user experience and personalise page content. With Sitecore you can:

• Create and personalise content directly on webpages
• Set personalisation display rules, and select content values
• Design and preview user experiences in-context to improve the quality of your messaging to particular segments of your website visitors
• Empower advanced website editors to assign profile cards to areas of your website, so your page editors immediately know the target audience of any given page
  

Enlarge image - Personalisation Editor

Targed Content Leads to Increased Conversions

In an August 3, 2010 report The ROI of Personas, Forrester Research Inc. details the benefits of personas for websites, “Because they provide design teams with detailed behavioural information about website users, personas allow teams to identify the most profitable customers and better design content, function, and navigation to meet their needs.”

By categorising and segmenting your website visitors, you can tailor their journey to provide the best experience and increase engagement; show a video for those visitors that want to see your product in action, or provide a technical specifications download for the more analytical visitor. By targeting the right 'next step' with visitor profiles, you’ll increase conversions and affirm you have content the visitor wants, when they want it.

Speak the Language of Your Customers

Adapt your marketing campaigns to meet visitors' needs and desires with Sitecore’s intuitive and simple profile and persona tools that sense and adapt to your customers' past and future behaviours.

• Empower your editing team: Sitecore's streamlined interface gives editors the ability to not only add content in-context, but also to set advanced display logic with a single click
• Increase sales with targeted promotions: Set special offers to display at just the right time to convert a browsing visitor into a committed buyer
• Extend customer engagement: Provide a compelling user experience with a website that 'speaks' to each unique visitor and remembers what they like — across multiple channels