Website results: three technologies better used as one

Digital marketing channels have emerged as the most effective channels for organisations to engage with customers. However, the proliferation of marketing channels has given rise to a host of siloed technologies creating disparate data sources and lack of deep integration. Recent Aberdeen research revealed just 23% of best-in-class organizations utilise fully integrated marketing platforms, but 58% plan to leverage integrated solutions in the future.

You will learn:

• How website technology integration is transforming the way organisations execute multichannel campaigns
• How organisations are overcoming an inability to extract full value from disparate technology investments
• Actionable recommendations about new ways to justify automation in marketing and empower all marketeers from executives to marketing operations.

Download Podcast (audio only) or register below for the full webinar recording with video.