5 Best Practices: Email Marketing with Sitecore DMS

Unlike traditional, standalone email marketing systems, Sitecore Email Campaign Manager tightly co-exists and interacts with the Sitecore Web Content Management system. This combination gives email marketers new possibilities to take email marketing to the next level in terms of generating measureable business value.

Watch the webinar to learn the latest tips and techniques for:

• segmenting your email receipts based on data fields, role-based segmentation, website behavior
• building a permission base using web forms on your website and optimising these web forms for increased results
• personalising email content based on data attributes, roles, converted goals and website behavior
• implementing Sitecore Goals and Engagement Value Points to increase the effectiveness of your email marketing campaigns
• using trigger-based, 1-to-1 emails to increase the level of engagement of your email recipients

Also included is a short demonstration of how to implement a “welcome flow” of emails for new subscribers to a newsletter.