Managing the Connected Marketing Journey
Managing the Connected Marketing Journey: Insights and Strategies to Create Profitable Customer Experiences Across Channels
Successful marketers must engage prospects and customers across an ever growing number of digital marketing channels including email, social, mobile and web. The challenge of providing target audiences with consistent experiences across channels is further compounded by organisational silos. Traditional corporate structures often lead companies to measure success through individual channels rather than measuring the value of the customer experience as a whole.
Watch this webinar to learn Connected Marketing insights and strategies, including:
- Recent Connected Marketing research from The Relevancy Group including data on how marketers are integrating digital channels including email, social media, mobile and web
- How organisations must embrace change to create new measures of success to truly value the customer experience across channels
- How to test the customer experience, including how to determine the most appropriate channel to engage customers -- and why content management is imperative for improving ROI and success
- The value that targeting and relevant messaging via email marketing and more can provide the organization as compared to the continued cost of the status quo
- How integrated content management, measurement and the ability to rapidly deploy marketing across a variety of channels can create more value than alternative point solutions
- How leveraging the customer lifecycle across channels can improve the customer experience and bottom line results
About the Presenters:
Featured Speaker: David Daniels, CEO of The Relevancy Group, LLC
David is co-author of the book “Email Marketing An Hour a Day” and served as VP and Principal Analyst with Forrester and Jupiter Research. With over 20 years of experience, David is an advisor to the Online Trust Alliance and the DMA’s email experience council. He has also held senior level positions at Apple, Urban Outfitters, Anthropologie, MicroWarehouse and ProTeam. Currently, David leads The Relevancy Group, which is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. David has also been a contributor to the Weekend Today Show on NBC.
Moderator: Erick Mott, VP Community, Sitecore
Erick is an accomplished entrepreneur and marketing executive based in the San Francisco Bay Area who combines a creator’s tenacity with Fortune 500-caliber skills in building brands and communities; relying on traditional and Web 2.0 media and networks. He has two decades’ experience in creating value at startups, agencies and large organizations including Sitecore, Lyris, Habeas, Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Creator Connection, Sun Microsystems, Philips Electronics, Elm Products and CBS television.
Download podcast (audio only) or register below for the full webinar recording with video.