The 451 Group: market Insight into Sitecore WCM

Analyst firm The 451 Group assesses Sitecore's position in the WCM/WEM landscape and takes a look at the newest features of Sitecore's Digital Marketing System, including analytics, automation, personalisation and campaign management.

Regarding Sitecore's growth as a platform and focus on analytics, personalisation and other marketing needs, The 451 Group says: "Most WCM vendors are investing in 'Web experience management' (WEM), adding marketing tools, personalisation and analytics. Sitecore is being particularly aggressive on this front, an interesting shift from a firm that started as more of a .NET-based framework that was popular with developers."