AMR Research: the web as a vital artery for strategy and growth

This paper details the four streams of change on the web (strategic, pervasive, engaging and responsive) as well as how companies must consider them when devising a web strategy and choosing technology providers.

The strategic value of web content management (WCM) increases as the web becomes a vital artery for business strategy and growth. This paper examines the heightened requirements for a web-enabled business strategy and ranks the web content management (WCM) vendors best equipped to meet these needs.