Aberdeen study: next generation web content management
According to the Aberdeen Group, companies optimising their mobile web content outperform those that don't by 80% in year-over-year increase in web traffic. Despite this success, many companies struggle to adapt their web content for mobile devices.
Access this study for the latest analyst research on accomplishing better customer engagement through your mobile channel.
Aberdeen used three key criteria to distinguish Best-in-Class companies, including:
- ROI of marketing investments
- Revenue Growth
- Growth in Customer Satisfaction
This study discusses how best-in-class shared several characteristics which separated them from the pack in their use of website content management tools as part of their website strategy. In the study, recommendations are identified on how to achieve best-in-class performance from either a “Laggard” or “Industry Average” status.