How to identify online marketing suite requirements

In this June 2011 independent report, Forrester Research, Inc. shares a self-test for Customer Intelligence (CI) professionals to determine where their organisations fit into Forrester’s online marketing suite maturity model, and it provides guidance on what they must accomplish to move to each successive stage.

According to Forrester, organisations looking to implement or maximise value of online marketing suites should "take the first step to craft a strategy for implementing the online marketing suite by documenting your organisation’s current capabilities and readiness in the context of the four-stage maturity model."