From the Audit:

"Sitecore has put together a very effective WCM solution, and the addition of the online marketing suite could not have been better timed given the growing realisation of the importance of intelligent content delivery. Ovum believes that Sitecore merits a closer look by any organisation seeking to develop the Web channel into a platform for customer acquisition and to build a strong online brand presence."

Leading European analyst firm Ovum Butler Group has released its November 2009 technology audit of the Sitecore CMS product. According to Ovum Butler Group:

"Sitecore CMS is an extensive web content management (WCM) platform that enables organisations to design and deliver web content...One of the strengths of the solution is the ability to deliver personalised content to visitors dynamically through its Web Analytics capability, which includes comprehensive content personalisation, site usage analytics, and marketing automation capabilities...Sitecore CMS is a mature product that incorporates the latest techniques employed by organisations to win and retain customers. These include wikis and blogs, as well as RSS syndication and ‘e-mail-a-friend’ capabilities."