Wouldn’t you prefer to engage in a two-way conversation than to receive a broadcast?

These days, customers can do a lot after the sale to influence other buyers. By engaging customers and visitors in an ongoing, two-way conversation, you can build dynamic relationships that deliver demonstrable business benefits. 

• Organizations that have optimised engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth. Their customers buy more, spend more, return more often, and stay longer.
  Customers who are fully engaged represent an average 23% premium in terms of share-of-wallet, profitability, revenue, and relationship growth, than the average customer. Actively disengaged customers represent a 13% discount in those same measures. 
  Source: Gallup

Translate Engagement into Sales, Customer Retention and Repeat Business

It’s clear, companies that engage their customers in an ongoing, two-way dialog can use that conversation to achieve specific goals, throughout the customer relationship lifecycle:

• Convert a first-time web visitor into a new customer
• Create a level of intimacy that motivates existing customers to be receptive to new offers and products tailored to their needs and interests
• Build repeat sales and extend relationships to sister brands by leveraging email marketing, social media and brand-centered online communities

With Sitecore you can make it happen:

• Display compelling content based on your visitor’s online and offline activity
• Trigger relevant workflows and automate marketing activities from website activities
• Score interactions with prospects and immediately inform your sales team
• Measure the engagement value of all visitors based on their website actions
• Measure your campaign results based on the engagement throughout all websites visits
• Calculate your campaign ROI based on engagement score and cost