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Procter & Gamble

P&G transforms massive digital marketing presence with Sitecore XP

With hundreds of brand variations and more than 800 online properties, P&G employs an army of digital marketing pros and creative agencies to deliver a consistent brand experience across 80 countries in a variety of languages on multiple screen sizes.

Over time, these digital marketing teams were hindered by P&G’s increasingly complex ecosystem, which employed diverse technologies—including .NET, Microsoft SharePoint Server, Java and PHP—plus 10 different content management systems (CMS).

P&G worked with Mindtree, a global digital transformation and technology services company, to create one of the world’s largest digital marketing ecosystems. The multi-tenant, multichannel platform (built on Sitecore® Experience Platform™), comprises a library of reusable components that can be assembled, configured, and styled quickly to launch digital properties tailored to each brand’s creative and marketing needs.

Since launching the new platform, P&G has consolidated 10 CMSes onto Sitecore XP, and as a result has reduced costs by 33%.