Dow Chemical uses Sitecore as the backbone for managing vast amounts of data and making products more discoverable online.
How many Dow Chemical products do you use every day? The number is probably higher than you think. As the second largest chemical company in the world, Dow manufactures the raw materials used in countless products across the following segments: agricultural, consumer, automotive, building and construction, energy and water, industrial, infrastructure, packaging, and product safety.
With a massive product portfolio that grows and changes day to day, Dow’s Digital Marketing Group was under water trying to keep vast amounts of product information current and consistent across Dow’s many web properties. To address the challenge, the organization recently kicked off a Contextual Product Information (CPI) initiative, aiming to simplify product information management internally, while making Dow products infinitely more discoverable to web visitors.
To build the CPI experience, Dow turned to Sitecore® Experience Platform™ (XP), Sitecore® Commerce, and Coveo for Sitecore. “We centralize all product information in Sitecore Commerce, use Coveo for Sitecore to crawl the repository, and Sitecore XP to present the most recent and relevant product information across web properties,” explains Paul Sanderude, Digital Solutions Architect at Dow. “ This helps us support all our businesses in the regions and, of course, better serve our customers.”