The Sitecore Experience Platform (XP) empowers you to market in the context of current and past customer interaction with your brand, across any channel and in real time. You end up managing a more relevant, meaningful experience, from the initial visit to the post-purchase engagement and nurturing.
Marketing in the context of the customer's current and past history of interaction with your brand is the only way to deliver a personalised, relevant customer experience. But it requires technology that delivers on three key capabilities.
Manage digital content at scale, in multiple languages and across multiple sites. Because our web content management system decouples content from its presentation, you can focus on compelling web experiences instead of worrying about how content will display.
Our backend database lets you gather, combine and analyse information about how each individual customer has interacted with your brand—both in real time and historically. You gain a single marketing repository of prospect and customer interaction data, all from one platform.
Our platform gives you the ability to deliver your content to any device, any channel, automatically, right when your customer data indicates readiness. When web content and customer intelligence is combined with omnichannel delivery, you can manage a completely contextual, entirely relevant customer experience.
The all-new Sitecore Forms lets you easily drag and drop fields onto the canvas to design for sites and devices. Data captured is managed in xDB in real time, providing marketers with the rich data that enables greater personalization.
Sitecore XP’s xDB back-end data store incorporates xConnect, an API framework that lets you import data from any source into xDB and use it to refine personalization. You can also export data out for profiling and performance analysis. You can also export data out for profiling and performance analysis.
Lets you integrate Sitecore XP with your enterprise security provider to deliver single sign-on as well as add social sign-on functionality to your websites.
Danone Nutricia drove an incredible eight-fold growth in month-over-month revenues since launching its 'Mother’s Journey' program. Built with the Sitecore Experience Platform, the site has sustained average sales growth of 75% each month, and average monthly rebuy growth of 140%—simply amazing business results.