Sitecore Business Optimization Strategies

Helping brands increase business value by creating great customer experiences.

Who is SBOS?

The Sitecore Business Optimization Strategies team (SBOS™ for short) supports Sitecore customers and implementation partners through their transformation from marketing with a brand-centric, static web presence to marketing with a personalized, contextual, omnichannel digital platform that creates great customer experiences and builds loyal customers.

Our approach

We exist to help companies generate demonstrable business value. We do this by sharing ever-evolving insights and best practices on processes, methodologies, and tactics. We’ll show you how to assess your marketing maturity, align digital goals with strategic objectives, and then build great experiences for customers based on their current and past interaction with your brand (Sitecore calls this context marketing). Helping you gain quick business wins along the way is part of our mission. We’ve learned that every organization can continually accelerate their business value by using data-driven context marketing that takes full advantage of evolving technology.

The SBOS manifesto

We are passionate about what we do. Our manifesto shows who we are and what we believe in:

  • We are marketing technologists at heart: We blend marketing and technology to increase the business value from digital channels.
  • We believe you can’t do marketing if you aren’t data driven: Our first mission is to align digital goals with key business objectives so we can monitor performance and take actions that drive performance improvement.
  • We start with the question of how to improve business performance: We search for the relationships between digital marketing goals and organizational objectives, then we use the drivers we find to improve business results.
  • We always look for ways to improve: Marketing optimization is a continuous process that must evolve with new marketing channels and technology.
  • We work with committed organizations: We strive to help organizations break through to higher levels of performance and achieve their goals. We want to work with people that have the same focus and energy we have.
Chris Nash res
Chris Nash
Senior Business Optimization Consultant

A curiosity-driven digital and analog marketer who provides strategic guidance on creating connected customer experiences, Chris has co-founded a marketing automation company and worked on both sides of the Atlantic, advising brands on digital marketing adoption.
Lars Birkholm Petersen
Senior Strategist and SBOS Director

Lars manages the SBOS global team of consultants and specializes in providing strategic guidance on using technology to create connected customer experiences. Lars has worked with hundreds of organizations and developed a huge background in digital marketing best practices.
About SBOS Ron Person
Ron Person
Senior Business Optimization Consultant

Ron has more than 25 years’ experience in technology and marketing, initially as one of Microsoft’s first 12 independent consultants and later consulting in strategic performance improvement. Ron has written 27 books, including four international best sellers on performance improvement and business computing.
Elan Bair
Elan Bair
Senior Business Optimization Consultant

Elan advises B2B and B2C companies on strategic and operational aspects of customer experience management—drawing on more than 30 years’ experience in management and marketing consultation for leaders such as Bain & Company, Accenture, and Isobar. Elan has enjoyed marketing and business-development leadership positions in real-estate finance, business services, software, and publishing industries.
Sean Rusinko
Sean Rusinko
Senior Business Optimization Consultant

Sean leads SBOS enablement services for Sitecore customers and partners by bringing expertise in customer experience strategy and context marketing techniques leveraging the Sitecore Experience Platform. For the past decade, Sean has helped organizations achieve both near-term results and long-term growth by formulating, implementing, and measuring transformational digital strategy programs.

Customer validation

A really beneficial aspect of the Xccelerate Program is the focus on people. The workshops were very helpful in getting all the stakeholders on the same page and demystifying the business benefits of techniques like personalization and behavioral profiling.

Max Goijarts, marketing and technology manager,
Danone Nutricia

Related resources


SBOS Academy

Chock full of do-it-yourself ebooks, how-to white papers, and more, this web page consolidates valuable SBOS resources on how you go about marketing to customers in context.

Learn more

10 personalization tactics

It's not as hard as you might think. Grab these low-hanging approaches to using Sitecore for delivering personalized experiences and marketing in context.

Learn more

Google is ranking mobile sites higher: Are you ready?

Sr. Consultant Ron Person's blog delivers a checklist for assessing mobile readiness.

Learn more

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