Sitecore is best known for its market-leading web content management system, which has been receiving analyst accolades for nearly 10 years. But these days, great content management means more than just editing and publishing copy or managing assets. Web content is a key component of a much larger experience platform that empowers you to manage the entire end-to-end customer experience.
These days, you’re managing the entire customer experience—personalizing your customers’ interactions with your brand—no matter where they are. That means you gather data from every web view, every social share, every mobile swipe—and even every purchase. Doing that well requires robust data collection and analysis, and Sitecore has been integrating those capabilities into its experience management platform since 2014.
Sitecore customer profiles give you complete visibility into every interaction your customers have had with your organization, so you can tailor and optimize the experience for each.
We can now centralize data and measure all touchpoints—such as point of sale, email, the website, and mobile app. It all leads back to the customer experience platform. Having that in a central place really gives an advantage because we are able to link it back quickly toward a single view of a customer.