The Sitecore Business Optimization Strategies team (or SBOS™ for short) is passionate about helping you gain strategic business value from the Sitecore® Experience Platform™. They work with you and your implementation partner to maximize your use of Sitecore XP so you can market in context of your customers’ current and past history of interaction with your brand. Deploying a mix of best practices from hundreds of implementations, deep knowledge of Sitecore XP, and years of experience working with customers and partners, SBOS helps you chart your digital maturity roadmap and strategy. Their work has informed the buffet of do-it-yourself guides and workbooks you’ll find here. Bookmark this page and return often to read new assets as they’re added.
Get ready to roll up your sleeves with this step-by-step, practical workbook on how to use Sitecore XP for marketing in context. From assessing your marketing maturity to analyzing results, you’ll learn how straightforward context marketing can be.Sharpen your pencil
Learn how to make the case to your company’s board that engaging customers in context of their interaction history will deliver long-term strategic business value.Make the case
To reap the rewards of delivering experiences based on customer context, you’ll need to set up a customer-focused team. Familiarize yourself with the roles, responsibilities, and organizational structures that are most effective for owning the customer experience.Download now
A step-by-step guide to enable developers and marketers to create custom reports in Sitecore 8.2Read the step-by-step guide
Learn how to measure meaningful customer interactions with the Engagement Value Scale. Understand how to rank business goals and optimize your marketing efforts—with a focus on quality, not quantity.Get the Digital Analytics toolkit
Use the approach appropriate for your organization’s marketing team configuration, company structure, and maturity to successfully manage and scale the context marketing process.Learn how
Maximize the business impact and speed of execution with your Sitecore Experience Platform solution with a Content Marketing Technologist. Get practical insights on how this role can catalyze your context marketing and what qualifications we recommend for this function.Get the whitepaper
Having established the first stages of the Sitecore customer experience maturity model, learn how the Experience Architect role can enable your marketing organization to optimize cross-channel experiences for top segments and accelerate your data-driven context marketing efforts.Get the whitepaper
An early participant in the SBOS Xccelerate program, Danone Nutricia has delivered contextual experiences on everything from a website to a vending machine. Discover their context marketing story.
Data and application silos, fractured organizations, and brand-centric thinking deter personalization for many brands. Start thinking about it differently with our nine-step process for delivering contextual experiences.
It’s not as hard as you might think. Grab these low-hanging approaches to context marketing with Sitecore XP.