Discover how a multi-brand company was able to create a better customer experience while improving efficiencies.
Neenah, a premium paper and packaging manufacturer, consolidated its various brands and e-commerce sites onto Sitecore Commerce. In this session, they’ll share how the move enabled them to create a better customer experience while improving efficiencies of their internal processes, helping their marketing department rapidly launch new sites, run tailored promotions, and control everything from one simple platform.
About the presenters
Senior Marketing Communications Manager, Neenah Paper
Jamie Saunders is Senior Marketing Communications Manager for Neenah Paper and Neenah Packaging. As a social media, content marketing, and communications strategist, Saunders oversees all aspects of communications and public relations efforts around brand and product launches, advertising, tradeshows, social media campaigns, and implementing new platform technologies for the Neenah Paper and Neenah Packaging websites.Saunders has led ecommerce efforts for many Neenah initiatives over the last 11 years, using integrated marketing strategies to provide increased resources for customers and amplify Neenah’s online business. She has been featured in multiple publications including Mashable for adopting and evangelizing social media strategies as a communications tool at Neenah and in Social Media Marketing All-in-One for Dummies (2nd Edition) as successful case study on Neenah for "Determining Return on Investment" in Social Media. Saunders holds a Communications degree from the University of Georgia. She lives in Alpharetta, GA with her husband Ken, her son Riley, and their puppy Lucy. In her free time, Saunders likes to expand on her gardening skills and spend time with friends.
Andrew Crowder is RDA’s Director of Digital Marketing Solutions which provides world-class implementations of digital marketing and eCommerce solutions leveraging Sitecore and Sitecore Commerce. As a two-time Sitecore Commerce MVP award winner (2016 and 2017) he is recognized as a leader the e-commerce and Sitecore spaces. In the past 3 years his organization has delivered more than 30 sites build on Sitecore. He brings over 15 years of experience designing and building custom solutions to drive business value within organizations.