Symposium Agenda

Monday, October 16th

7:00am - 7:30pm Registration
8:30am - 4:30pm Pre-Symposium and Developer Day Seminars
5:30pm - 7:30pm Sitecore Symposium Welcome Reception / Partner Pavilion

Tuesday, October 17th

7:00am - 7:00pm Registration
7:00am - 8:00am Breakfast
8:00am - 9:00am

Opening Keynote: Drive your Digital Destiny

Mark Frost, CEO
Scott Anderson, CMO

Every business is at a different stage of digital transformation right now. At the same time, customer expectations continue to rise. Six in ten consumers state that the experiences brands deliver no longer meet expectations. As consumer expectations continue to evolve at an accelerated pace, what are businesses to do?

Don’t miss the opening keynote as Sitecore CEO Mark Frost kicks off Symposium 2017. Nothing short of the next step in driving your digital destiny, discover how Sitecore can help you not only meet your customers’ expectations but surprise and delight them in a way that can win loyalty for life.

The Symposium opening keynote will outline the tools needed to build long-term sustainable growth for your business, and you’ll hear several exciting announcements about Sitecore’s new capabilities that you won’t want to miss.

9:00am - 10:00am

Guest Keynote: Kenneth Cukier

10:15am - 11:00am Breakout Track Session Keynotes
11:00am - 11:45am Morning Break / Partner Pavilion
11:45am - 12:30pm Breakout sessions
12:30pm - 1:45pm Lunch / Partner Pavilion
1:45am - 2:30pm Breakout sessions
2:30pm - 3:15pm Afternoon break / Partner Pavilion
3:15am - 4:00pm Breakout sessions
4:15pm - 5:15pm

Day One Closing Keynote: The Imperative for 'Brand Purpose' in the Experience

Mark Zablan, CRO

Marketing is going through fundamental change, driven by massive category disruption and the fact consumer expectations are greater than ever. The companies who lead today’s brand benchmarks have done so through establishing a clear customer centric purpose. Whether it was through product or service innovation, these brands have established a greater purpose, and communicated that to their customers. How will people talk about your business in 10 years’ time? Will it have been an integral part of their lives or just another brand they bought, consumed and discarded?

Mark Zablan, Sitecore CRO, hosts a panel of trend makers from global digital and brand agencies who’ve worked hand-in-hand with their clients to disrupt themselves. Together, they’ve built new customer experiences with greater ambition and created new business models that deliver their customers a level of usefulness and personal understanding, such that the impact has redefined the essence of the brand.

Join Mark in conversation with Adam Grohs, Cleve Gibbon and Jeff Simpson to uncover the stories and the journeys they took to add new spark to some of the world’s leading brands.

5:30pm - 7:00pm Partner Pavilion Beer Crawl

Wednesday, October 18th

7:00am - 5:30pm Registration
7:00am - 8:00am Breakfast
8:00am - 9:00am

Guest Keynote: Kirsten Newbold-Knipp

9:00am - 10:00am Morning Break / Partner Pavilion
10:00am - 12:00pm Breakout sessions
12:00pm - 1:45pm Lunch / Partner Pavilion
1:45am - 2:30pm Breakout sessions
2:30pm - 3:15pm Afternoon break / Partner Pavilion
3:15am - 4:00pm Breakout sessions
4:15pm - 5:15pm

Day Two Closing Keynote: Fireside Chat with Mark Hamill

Scott Anderson, CMO

No, it’s not a Jedi mind-trick.

Legendary actor, producer, and writer Mark Hamill, really is here at Symposium for a fireside chat with Sitecore’s CMO, Scott Anderson. Hear firsthand from Mark about his experiences playing iconic “Star Wars” character, Luke Skywalker, since the very first “Star Wars” movie in 1977 right up to the latest epic, "The Last Jedi," scheduled for release in December.

Learn about Mark’s prolific career as a voice actor: Many of you are likely already aware of his signature character, the Joker. And did you know that Mark has also established a following of 2 million fans on both Twitter and Instagram? As it turns out, he’s not only skilled at destroying Death Stars, but also at combining content and digital engagement to connect directly with his audience.

We’ll cover this and much more in a fireside chat with Mark Hamill.

8:00pm - 12:00am Sitecore Symposium Party

Thursday, October 19th

7:00am - 12:30pm Registration
7:30am - 8:30am Breakfast
8:30am - 9:30am

Guest Keynote: Jay Baer

9:300am - 10:00am Morning Break
10:00am - 11:45pm Breakout sessions
12:00pm - 12:45pm

Closing Keynote: Looking Forward

Ryan Donovan, SVP of Product Management

As Sitecore Symposium 2017 comes to a close, let’s take a look into the future. We’ll share our thoughts on where the digital marketing space is going, as well as preview some of the product innovations and investments Sitecore has planned for 2018 and beyond. Be among the first to get a glimpse of the future product direction of Sitecore beyond Symposium 2017.

Note: Events and times on published agendas are subject to change

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