Email marketing continues to dominate as a communications channel. However, as email users, we never open much of what we receive. Often, emails are generic, irrelevant, or inconsistent with other forms of communications.
The Sitecore® Email Experience Manager (EXM) supports a fundamentally different approach, not only because of its feature set but also the Sitecore® Experience Platform™ (Sitecore® XP) that supports it.
Crafting email from within Sitecore XP lets you leverage customer insights as you plan emails, so you can deliver more contextual, relevant, and well-timed communication. All of which drives better conversions and yields real business results.
Fratelli Carli customers receive personalized emails that show products, promotions, and details relevant to them, building on the olive oil maker’s reputation for excellent personal service. Sitecore’s Email Experience Manager (EXM) makes it easy, with business users accessing Sitecore to build, change, or update the email. Integration with Fratelli Carli’s CRM system and EXM ensures customer details and profiles are included in each personalized email.
- Use your customer data to personalize and email dynamically across customer segments.
- Gain insights into the true value of a campaign, not just click or open rates.
- Measure the value of the email channel all the way to purchase.
How it works
EXM is natively integrated into the Sitecore Experience Platform as a “one-stop shop” email service. XP users simply subscribe to the module to access it.
How you buy
EXM is sold as a subscription for Sitecore XP users and is priced according to your monthly email volume.
EXM in action
The EXM dashboard gives you an overview of performance data.
Recipient activity shows you exactly how your customers interacted with your emails.
Use the Email Experience Manager to associate different emails to specific campaigns.
Move beyond broadcast email
Download our brochure to find out how EXM helps you get to know and convert your prospects more easily than simple broadcast email.Learn more
What's new in EXM 3.5?
Using EXM in multisite environments
Detailed EXM how-to guidance from our Documentation site.Learn more