The Sitecore Experience Database (xDB) is a big data marketing repository that collects and connects customer interactions to create a comprehensive, unified view of each individual customer. A key feature of our Sitecore® Experience Platform™ (XP), xDB enables marketers to gain a holistic customer view not just from a website’s interaction history but also from external apps, channels, devices, and data stores like CRM and ERP systems—anywhere.
xDB delivers a robust profile for each individual customer—called an Experience Profile®—that captures that person’s experience over time, including visits, campaigns they responded to, content viewed, intent signals, demographics, and needs.
Sitecore xDB incorporates xConnect, an API framework that lets you import data from any source into xDB and use it to refine personalization. You can also export data out for profiling and performance analysis.