Online commerce: Plotting a course to personalization

With 81% of decision makers expecting their organization’s online sales to increase in the next 12 months, we asked research firm Vanson Bourne to highlight the challenges organizations are facing when expanding their e-commerce channels. In this infographic, find out if organizations are investing in the right places, if they’re getting the most out of their CMS, and if they’re focused on the right stages of the purchasing cycle.

If you’re interested in learning more about the challenges brands face in delivering contextual commerce to their customers, download the full Vanson Bourne research report: “Online commerce: Plotting a course to personalization.